Job Description

Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

Your Impact

As the Director of Marketing, you'll lead the company in analyst relations, external messaging, and support new business opportunity growth. Reporting to the President, you're a self-starter who is obsessed with the future of technology, creativity and customer experience. A strong emphasis will be placed on B2B Lead Generation, bolstering relationships with analysts and partners to secure referrals and ensure that iCrossing maintains a significant lead over competitors in its offerings. This involves crafting innovative solutions for clients in areas where other agencies have yet to venture You are data driven and have a strong interest in emerging trends/technologies.

What You'll Do

• Develop a comprehensive, cost-effective lead management strategy, encompassing lead generation, nurturing, and conversion, to support the entire sales lifecycle. This strategy should be measured by Marketing-Influenced Leads (MIL) that progress to receiving proposals (RFIs, RFPs)
• Implement lead management programs that efficiently deliver substantial volumes of qualified leads, leading to proposals (RFIs/RFPs), while remaining cost-effective. This includes utilizing SEO, email marketing, paid media, social media, and emerging marketing channels.
• Lead, leverage, and strengthen relationships with:
  • Analysts including Forrester/Gartner
  • Technology Alliances including such as Adobe, Salesforce, Optimizely and others.
  • Private Equity Firms for new business referrals, business strategy, employee development.
• Lead the company in annual analyst reports and rankings participation including the Gartner and Forrester Waves.
• Lead the continued evolution of the iCrossing.com website to drive new business opportunities and talent acquisition.
• Spearhead marketing and communications for new services centered around emerging technology and innovative customer experiences.
• Understand, own and govern iX brand messaging and ensure company-wide understanding for consistency in both internal and external communications.
• Drive collaboration between client and practice teams to consistently develop and distribute new content for demand generation, ensuring a minimum frequency of quarterly case studies
• Establish measurable KPIs around marketing functions to guide business strategy and evolution of positioning.
• Explore and execute innovative new marketing strategies outside the confines of the typical marketing playbook
• Lead and inspire direct reports in execution of team goals and career development.
• Conduct thorough analysis of industry trends, market conditions, and competitors' marketing strategies to proactively identify emerging opportunities. Synthesize insights and communicate findings to the leadership team to inform strategic decision-making.
• Own marketing requirements for marketing/sales tools and technology (Hubspot, Linkdin, others)
• Lead successful key industry awards submissions and event activations.

Who You Are

• You have a Bachelor's degree in marketing, communications, or related field and 7+ years of work experience.
• You are a growing leader of marketing, communications, and branding strategies.
• You are proficient in working with CRM systems, particularly HubSpot.
• You have led a small team of marketers in previous positions.
• You have experience working on large-scale enterprise project.
• You have worked with analyst firms in the past, preferably Gartner and/or Forrester.
• You have experience in messaging, branding, and website management.
• You have experience in copywriting, particular in areas of press releases, corporate memos, white papers, and case studies.
• You have familiarity with Adobe Creative Suite applications.
• You are familiar with emerging trends in technology.
• You are well-versed in internet culture and how people communicate and transact online.
• You have experience presenting projects, findings, and performance reports to key C-level stakeholders.
• You are able to multi-task and have strong organizational skills while adapting to changing environments.
• You have a positive attitude.

Our Mission & Values

The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. Our core values map back to our vision.

Be Kind: lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others. The sum is always going to be greater than the parts.

We evolve clients for a human-centric future - creating a better world for everyone.

For New York City, the estimated salary range for this position is between $154,000 and $187,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

1. Medical, dental, vision, life and disability insurance
2. 401(k) Retirement Plan
3. Flexible Spending & Health Savings Account
4. Paid holidays, vacation, and sick time
5. Parental Leave
6. Employee assistance program and other company benefits.