Job Description

Position expires: June 7, 2024

Salary: $85,000.00

SUMMARY of duties

Social Media Manager with the ability to develop and implement a content and engagement strategy that increases the awareness of the actions and initiatives for the Department of Human Resources (DHR). As the Social Media Manager for DHR, you will work closely with creative and communications teams, from other departments to source and adapt content for publication on City platforms. Other responsibilities include providing video and photographic services as required for various HR functions and events.

MAJOR DUTIES AND RESPONSIBILITIES

List the essential job duties that are specific to the position. These are typical responsibilities for this position and should not be construed as exclusive or all inclusive.

• Develops and implements a social media strategy that strengthens Human Resources (HR) digital presence.
• Manages postings on multiple City social media platforms, tailoring publications based on your knowledge of each platform, audience, etc.
• Regularly generates platforms and campaign-related metrics, benchmarks and other analyses to inform the City's social media base of various strategies and efforts.
• Monitors current events and trending topics to identify potential opportunities to elevate the work of the City and the priorities of Human Resources and Mayor Dicken's core pillars
• Expands our reach, engages followers and informs the public, using metrics to shape strategy.
• Collaborates with others to source materials and craft content that is consistent with the City's brand as well as HR's agenda
• Monitors the social media publications of City departments and offices, amplifying their efforts and providing guidance as needed
• Analyzes and determines photo/video requirements for projects as outlined by the Director of Marketing and Communications to produce compelling photos and videos in support of the initiatives.
• Captures, catalogs, and maintains an archive of current and past HR photographs and videos.
• Coordinates with internal divisions within HR and the City of Atlanta to remain abreast of new developments (ex: job fairs, employee engagement, new employee orientation, wellness events and more directly impacting the Department and employees)
• Applies advanced photo and video production knowledge as well as advanced techniques for each genre to produce professional photographs and broadcast quality video programming for the promotion of HR
• Directs and produces complex promotional materials including broadcast quality video programs, computer-generated graphics for video and media promoting HR activities and services.
• Manages the operation and maintenance of video and photographic equipment; inclusive of but not limited to: photo and/or video cameras, lenses, tripods, lighting gear, sound recording equipment, computer editing station, and digital storage equipment
• Coordinates, produces and leads all HR studio and on/off location video photo projects.
• Manages and orchestrates projects that require assistance from contracted vendors to supply HR with additional video/photographic production services.
• Evaluates and interprets photo/video unit needs; assessing unit equipment requirements and the submittal of recommendations for improvement
• Selects footage, photos and transitions effects either independently or in cooperation with the Marketing & Communications Director, Commissioner of Huma
• Resources, Deputy Commissioner and/or the Director of Talent Acquisition
• Works with and directs talent as required for photo and/or video projects
• Upholds a strict level of quality control in maintaining the corporate identity of HR and its divisions through photo and video production.

Knowledge, Skills, And Abilities

• Demonstrated knowledge and proficiency of the platforms used by the City: Facebook, Twitter, Instagram, YouTube and Nextdoor
• Excellent writing and verbal communication skills
• Results oriented with a proven ability to prioritize, drive and achieve results working both independently and collaborating with others
• Ability to respect brand and editorial guidelines
• Sound judgement
• Ability to meet deadlines
• Superior attention to detail

Qualifications

1. Bachelor's degree in communications, marketing, journalism or a related field
2. Minimum five years of experience in the field of communications, including at least three years of experience managing the social media accounts of an institution, political campaign or brand
3. Experience developing media/content campaigns
4. Experience managing photography and social media marketing campaigns
5. Experience monitoring, analyzing and leveraging social media metrics
6. Valid driver's license with a good driving record

Special Requirements

May be required to work weekends or nights for HR functions and events.

It is the policy of the City of Atlanta ("COA") that qualified individuals with disabilities are not discriminated against because of their disabilities regarding job application procedures, hiring, and other terms and conditions of employment. It is further the policy of the COA to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. The COA is prepared to modify or adjust the job application process or the job or work environment to make reasonable accommodations to the known physical or mental limitations of the applicant or employee to enable the applicant or employee to be considered for the position he or she desires, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If reasonable accommodation is needed, please contact the Human Resources Director for your department.

The City of Atlanta is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, color, religion, age, disability, sex, sexual orientation, ender identity, marital status, veteran's status or national origin, or any other basis prohibited by federal, state, or local law. We value and encourage diversity in our workforce.