Job Title: Marketing Manager

Work Location: NY, NJ, CT, VT, RI, MA, VA, NC, SC, GA, or FL (Remote)

Start Date: ASAP

Recently named one of WorkLife's 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice.

Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies: Whalar, a global creator agency; Whalar Talent,a full-service, 360° creator and talent management company; Foam, an operating system for Talent Managers; Moby Ventures, creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators.
About Foam:

Foam, a division of Whalar, is seeking a highly motivated and customer-centric individual to join our team as a Marketing Manager. You will play a crucial role in driving awareness, adoption, and utilization of Foam among Talent Managers and Agencies. Your primary focus will be generating qualified leads among this audience segment for our Sales and Customer Success team to continue conversations.

Foam is a cutting-edge SaaS platform designed to empower talent representatives in managing their day-to-day workflow and growing their businesses. Foam offers premium tools and features to agencies, enabling them to streamline their operations, enhance collaboration, win more business, and drive exceptional results for their clients.
Here's what you'll do day-to-day:

• Develop and implement a comprehensive marketing strategy to attract new customers and retain existing ones.
• Create compelling messaging and positioning targeting talent managers, talent agencies, and individual Creators through tailored campaigns and marketing collateral that emphasize Foam's unique value props, key product features like the Chrome Extension, and its seamless integration of AI solutions.
• Plan and execute multi-channel marketing campaigns using events, digital, social media, email, and lead generation partners.
• Collaborate with sales, customer success, product, and other teams to ensure seamless execution of campaigns.
• Create compelling messaging and positioning targeting talent managers, talent agencies, and individual Creators through tailored campaigns and marketing collateral.
• Set and track marketing campaign metrics tied to lead generation, and report on performance.
• Oversee budgets and ensure cost efficiency in growth marketing spend.
• Scope and lead implementation of optimal marketing tech stack (Salesforce, HubSpot, Monday.com, Google Ads, Google Analytics, Marketo, etc.).

Here's what we're looking for:

• 5+ years of experience in B2B marketing, with a focus on new business acquisition and digital marketing. Must have an understanding of the key players within the Creator Economy.
• Strong understanding of marketing principles, tactics, and strategies and ability to execute independently.
• Excellent communication, interpersonal skills and ability to thrive in a fast-paced startup environment.
• Experience with common marketing tech platforms: Intercom, Salesforce, HubSpot, Monday.com, Google Ads, Google Analytics.
• Data-driven mindset with the ability to analyze and interpret marketing performance metrics. Curiosity to cross reference with product usage metrics for optimal targeting.

If you are passionate about customer success, enjoy building relationships, and want to be part of an innovative team shaping the future of the creator and talent management industry, we would love to hear from you. Apply now to join Foam and help drive exceptional success for our agency partners!

The salary range for this role is $110,000 - $150,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, geographical location and ultimately budget approvals.

This is a remote first position with a preference for the right candidate to be flexible to coming into our NYC office on occassion. You will ideally be located in either NY, NJ, or CT. However, we are also open to people located in VT, RI, MA, VA, NC, SC, GA, or FL
Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more.
The perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, dental, and vision
• 25 days of PTO + sick days + winter break
• 401k: up to 4% matching
• Monthly phone/internet reimbursement
• Yearly professional development stipend
• New joiner home office allowance
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Calm App subscription (add up to 4 dependents)
• Volunteer days
• Identity theft protection and legal assistance
• Company-paid life and disability insurance
• Extra voluntary life insurance policy
• Voluntary hospital and critical illness insurance
• Voluntary pet insurance
• Employee resource groups

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.