Key Characteristics:Our next Head of Marketing obsesses over product and story. This is a person who is relentless in figuring out how to authentically engage with future customers - and bringing our team along in that journey. With an eye for detail, a nimble, yet strategic mindset, and a finger on the pulse of marketing technology, this person will help us invest in the right ways to grow our customer base. mySidewalk's Head of Marketing will be a glue person for bringing together their marketing team - and connecting our sales and customer journey.
The kind of problems you'll help us solve:- How do you effectively craft and communicate a good story?
- How do you attract the right kind of customers in an authentic way?
- How do you motivate a team and encourage collaboration?
- How do you make sure our incredible customer stories break through the noise and find the right audience at the right time?
Some of things you'll help us do:- Effectively craft and communicate a good story.
- Develop integrated marketing strategies that speak to our core audience(s) and drive lead generation, conversion and/or customer engagement
- Ensure product positioning drives a compelling and competitive POV while working to understand the ways our customers understand this value
- Collaborate with sales and CX leadership to position our offerings to drive widespread adoption and conversion
- Attract customers in an authentic way
- Create and iterate on growth experiments - relentlessly seeking operational excellence and creating paths to better business growth
- Ruthlessly prioritize investments, working to measure the effectiveness of campaigns, programs and channels
- Study, collaborate with and seek input from our customers to further amplify marketing activities in the voice and channels they prefer
- Organize a simple, effective way to measure effectiveness in demand generation - and bring the team and collaborators together in what we're learning
- Team Leadership and Development
- Build and manage a high-performing marketing team that helps drive sales and customer engagement through marketing.
- Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions.
- Cross-functionally partner with Product, Sales and CX to ensure seamless execution across teams, campaigns and channels - on time and with context.
You'll help us solve those problems if you:- Have 8-10 years of marketing experience
- Have experience leading a team
- Nimble, yet detail-oriented; thrive in both independent and collaborative work environments
- Are a strong communicator with the ability to make the complex simple
- Are an influential team member - no matter the role or title held, can get others bought in on the vision we're collectively working toward