The primary role of the SEO Manager is to activate and implement SEO projects and ongoing program management. This may include SEO strategy and execution, analytics and reporting, and optimization tactics to achieve business objectives. The SEO Manager must possess a track record of managing organic search activations and optimizations from end to end.

The SEO Manager will have a solid understanding of organic search and the technology platforms across the digital media tech stack. The SEO Manager will collaborate with content creators, copywriters, digital developers and integrated teams to support client programs and goals.

The SEO Manager reports to the Content Marketing Director. The person in this role works closely with the Content Marketing team, Digital team, Creative Directors, Client Engagement Directors and Project Managers, and the Analytics and Performance team in all job functions, serving as an active champion for the organic search discipline.

Essential Duties & Responsibilities as SEO Manager

• Develop, execute and optimize cutting-edge organic search strategies to drive business objectives and maximize ROI
• Uncover and recommend new content creation opportunities by leveraging keyword research, competitive analyses, SERP insights and trend analyses
• Provide optimization recommendations for new and existing content assets such as blog articles, landing pages, etc.
• Manage and measure programs using major search platforms and tools
• Analyze and report on program performance data to guide strategic decisions and improve future work
• Provide SEO support for website builds and other Digital projects including conducting keyword research, writing metadata, pulling status code errors and providing redirect recommendations, and ensuring proper crawling, indexation and ranking
• Collaborate with other agency cross-functional teams and clients to align organic search strategies with marketing objectives and business goals
• Conduct continuous testing and data-driven optimization
• Oversee and manage organic search budgets
• Stay up to date on rapidly changing SEO trends, tools and best practices to continuously refine our approach
• Mentor junior team members who assist with organic search efforts
• Assist in educating and promoting SEO as a valuable channel, both internally and to new and existing clients
• Provide support for ad hoc requests including POVs, quick insights, data snapshots and top-line analyses of the organic search landscape for specific sites or pieces of content

Requirements

• 4-5 years of experience managing organic search programs
• Advanced knowledge of SEO tools such as Google Search Console, Google Looker Studio, Moz, Semrush, Screaming Frog, etc.
• Strong strategic and analytical skills with proficiency in major search platforms and tools, e.g., Google Analytics or GA4, Google Search Console, Google Looker Studio, Semrush and Screaming Frog
• Ability to work independently and balance multiple projects/clients while prioritizing work with evolving and competing timelines, budgets and availabilities
• Strong communication and cross-functional collaboration skills to effectively engage with internal and external teams
• Bachelor's degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME - We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK "WHAT IF?" - Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS - Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT - Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.