Orium is seeking a dynamic and results-driven B2B Field Marketing Manager to lead the execution of integrated, multi-channel marketing campaigns. This role is pivotal in driving full-funnel marketing efforts that align with our go-to-market strategy, generating qualified leads, and accelerating pipeline growth to meet our business objectives.
The Senior Field Marketing Manager reports to the Director of Demand Marketing and is responsible for ideating, facilitating, and the successful execution of campaigns that drive demand generation, support Business Development and Sales goals, and solidify our brand positioning as the leading composable commerce consultancy and systems integrator in the Americas.
The successful candidate should have a strong grasp of current marketing tools and strategies, have an experimental mindset, and be able to lead field marketing initiatives from concept to post-event actions, coordinating and collaborating closely with multiple internal and external stakeholders. The ideal candidate should also have experience with partner marketing.
Responsibilities Event Management: Identify key initiatives, organize events and conference participation, from planning to post-event analysis, focusing on new prospects, lead generation, and driving revenue.
Reinforce Strategic Partnerships: Collaborate with partners to create innovative go-to-market approaches, working closely on the execution of events and post-activity actions to generate pipeline opportunities.
Coordinate Integrated Campaigns: Work closely with internal teams and external vendors to run multi-channel campaigns (digital, events, social, email, etc.) that support event and account-based marketing efforts.
Lead-to-Revenue Process: Regularly collaborate with business development and sales teams to manage event goal alignment, lead qualification, follow-up, and optimize the lead funnel.
Event Success and Optimization: Define goals, monitor performance, plan post-event actions to generate pipeline opportunities, and make recommendations based on analysis.
Performance Reporting: Provide detailed reporting on campaign performance, lead generation, and ROI.
Manage Event Budgets: Oversee event budgets, ensuring events are cost-effective and meet ROI targets.
Market Analysis: Research and communicate market trends and audience insights to inform strategy.
Skills and Qualifications 4-7 years marketing experience, with 3 years minimum of B2B field marketing experience in the B2B professional services industry.
Proficient in marketing automation (HubSpot) and sales automation/CRM (Salesforce) reporting and campaign tools.
Proven ability to lead, execute, and evolve marketing programs based on performance data and feedback from multiple stakeholders.
Excellent communication and organizational skills with attention to detail while focusing on the big-picture, go-to-market strategy.
Proven track record and hands-on experience managing and prioritizing initiatives, campaigns, and deliverables simultaneously across multiple channels, with a focus on driving Sales goals.
Professional working fluency in Spanish is a bonus; however, it is not required.
Is this Role a Fit for You? The Senior Field Marketing Manager role emphasizes cross-functional collaboration, creativity and experimentation, and a drive for measurable and impactful outcomes. You’ll find fulfillment in the role if you:
Obsess over outcomes. You see a plan as the means to an end and embrace collaboration, experimentation, and iteration as tools for driving incremental results.
Find passion in new challenges. Every chance to learn new things and explore new ideas excites you.
Have a resourceful attitude. You proactively seek out information to influence action.
Thoroughly enjoy collaborative work. An ability to partner and build internal/external relationships to drive results across business functions.
A detailed planner. You have incredible project management skills, able to organize, prioritize, multitask, and manage time effectively.
Self-motivated. You can work independently and proactively to resolve issues, taking ownership of tools and processes.
Benefits and Perks Enjoy a flexible schedule of full-time hours. As a remote-first organization, we care about the work you do, but it’s up to you to choose where and how you do it.
Explore ongoing opportunities for professional development: training, conferences, certifications, and in-house peer mentorship.
Experiment with new techniques, wear multiple hats and learn about new disciplines.
Pursue independent projects, explore new ideas, and challenge yourself in your field with dedicated “Awesome time” (self-directed professional development) annually and quarterly training budgets.
On top of standard medical and dental coverage, we offer benefits like a parental leave top-up plan, an EAP, mental health coverage, virtual healthcare, and a minimum vacation policy.
Our Toronto HQ is a modern, ergonomic space complete with hotelling standing/sitting desks available and an open-concept social atmosphere.
Additional perks are available including in-house mindfulness sessions, an employee stock option plan, remote group get-togethers, and more!
The Canada On Target Earnings range for this role is $95,000 - $125,000 CAD. This range is dependent on your experience and is made up of both base pay and variable pay. This pay range is not inclusive of any benefits or equity that might exist in your total compensation package.
Performance and Growth Expectations We emphasize accountability for outcomes, but autonomy in activities. Your work will be measured across a number of data points (peer, leader & project team feedback) and will also be measured on the basis of client and user satisfaction. Your growth path is in your hands — you’ll have ongoing meetings with your leader to help determine your path, but your progress will be based on what you hope to achieve and how you choose to access the resources available to you.
About Orium Orium is the leading consultancy and systems integrator in the Americas. We have over a decade of experience in digital programs, working closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.
We’re a remote-first company of over 250 globally-distributed employees. A certified BCorp for over a decade, we’re based in Toronto with a global studio presence, drawing from a range of talents and perspectives to bring together data, systems thinking, and curiosity to build next-generation experiences. We’re building deep capabilities in data-driven design, AI implementation, and personalization while forming strong partnerships with leaders in machine learning, hardware development, and IoT platforms.
In June 2024, we acquired the Mexico-based e-commerce agency, Gluo.
Committed to an Inclusive Workplace We are committed to fostering an inclusive and accessible environment as we build a workforce that reflects the diversity of the community in which we live, including those with disabilities. We are dedicated to providing accommodations in all parts of the hiring process in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require any accommodation, we will work with you to meet your needs.
Committed to Social and Environmental Stewardship Orium is committed to promoting and working towards a more socially and environmentally sustainable future. All employees are expected to make decisions and take actions in relation to their role and work that follow through on this commitment.
#J-18808-Ljbffr