What you’ll do
The Communications Advisor will contribute to communication activities such as development of communications materials, media relations, program execution and relationship building. The Advisor will support the Canadian Tire and L’Équipeur banners in Quebec.
Develop and execute communication plans that meet business and stakeholder requirements while ensuring consistent, timely and efficient communications
Act as communications lead on various projects, working closely with business project teams to contribute to integrated communications plans
Build and maintain relationships with media and social media influencers and identify key opportunities, working independently or in conjunction with a PR agency
Respond in a timely manner to requests for information, photos and products, which includes sourcing product in stores
Develop communications materials such as media lists, interview briefs, speeches, news releases, Q&As, fact sheets, etc.
Track media and influencer coverage and report on results
Collaborate with the in-house events team or PR agency to organize media and influencer events
Track budgets and invoices
What you bring
Media relations experience in the Quebec market
Experience with social media influencers in the Quebec market
Event coordination experience is an asset
Bachelor’s degree in Communications, Public Relations, Journalism or related degree/diploma
Minimum of 3 years communications or public relations experience
Ability to balance multiple priorities and deliver programs and tactics on time and on budget in a fast-paced environment
Autonomous, results-oriented, team player
High level of bilingualism (English and French), both spoken and written
Strong writing skills
Solid computer skills, particularly in MS Word, Excel and PowerPoint
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