The Sr. Media Planner plans, negotiates and executes media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

The Senior Media Planner is responsible for the strategic development and execution of integrated media strategies – working in collaboration with senior leaders (Associate Director/Media Director), as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. The senior media planner is expected to be curious and push for continual improvement.

Responsibilities:

Partner with Associate Director/Media Director, as needed, to develop and implement media strategies

Seek advice and input from senior leader on development of media briefs as well as objectives & strategies to ensure a strong foundation on which to build an integrated plan.

Develop strategic media recommendations in collaboration with senior leader that address client objectives and business challenges

Manage day to day planning activities for assigned accounts

Responsible for vendor/specialist/publisher brief development, proposal evaluation, negotiations, and recommendation development – as well as client presentations when relevant

Oversee campaign performance, including reviewing campaign performance with analytics team and develop optimization recommendations to ensure campaigns deliver on client objectives

Management of client budgets, media spending and billing

Stay up to date on the changing media landscape by networking, reviewing trade news and meeting with and building relationships with vendors/partners

Develop media POVs as needed (but internal and client facing)

Oversee and train assistant level employees for the support-level work they perform – and guide their overall growth and development.

Qualifications:

• Bachelor’s degree in business, marketing, advertising or related field
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is required
• Demonstrated presentation and writing skills
• Experience negotiating with and managing media vendors
• Experience evaluating and recommending strategy and placements for media campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Working knowledge of audience insight tools (Resonate, MRI, GWI) is a plus

Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.