Apex Systems is looking for a Web Analyst to support our large Retail Client. This is a 6-month W2 contract (to start) and will require 2 days a week on-site.
Job Summary: The Digital Analytics Specialist will be responsible for leveraging Adobe and Google Analytics to drive data-informed decision-making across our digital platforms.
This role involves analyzing website performance, user behavior, and marketing effectiveness to optimize our online presence and enhance user experience.
Key Responsibilities:
- Responsible to lead end-to-end Adobe and Google Analytics tracking codes across digital platforms.
- Collaborate with marketing, product, and IT teams to identify tracking needs and ensure accurate data collection.
- Monitor and analyze website performance metrics, traffic trends, and user behavior.
- Develop comprehensive reports and dashboards to communicate insights to stakeholders.
- Familiarity with GTM for effectively managing and deploying marketing tags across digital properties.
- Strong proficiency in JavaScript with hands-on, real-time experience in implementing tracking solutions and analytics configurations.
- Experience with iOS and Android native platforms to analyze and implement analytics tagging.
- Proficient in using tools such as GitHub, Adobe Experience Manager (AEM), Veracode, and SonarQube for version control, application management, and code analysis.
- Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes.
- Provide recommendations for improving site usability and conversion rates based on data analysis.
- Stay updated with industry trends and best practices in digital analytics.
Qualifications:
- Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
- 10+ years of experience with Adobe Analytics and Google Analytics.
- Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot).
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent communication and presentation skills.
- Familiarity with SEO, PPC, and digital marketing strategies is a plus.
- Knowledge of HTML, JavaScript, and web development is must.