BMO Corporate Card Lifecyle Manager Apply locations Toronto, ON, CAN
Time Type: Full time
Posted on: Posted 2 Days Ago
Job Requisition ID: R240027424
Application Deadline: 12/29/2024
Address: 33 Dundas Street West
Job Family Group: Marketing
BMO is on a journey to support North American Corporate Card clients make Real Financial Progress. We provide clients with a competitive suite of Corporate Card products that uniquely position us to help clients achieve their needs while remaining in control of their finances.
As Corporate Card Lifecycle Manager, you have a critical role in this future through being:
Accountable for executing marketing strategies, driving a best-in-class client experience that achieves company objectives for the BMO Corporate Card portfolio.
Tasked with architecting client journeys, acting as a leader in developing highly effective communications.
Creative, collaborative, and enterprising; highly empathic to the needs of clients; endlessly curious; never satisfied with the status quo; and passionate about Corporate Cards, its changing landscape, and our mission.
Partnering closely with individuals and partner teams within BMO to bring high impact marketing initiatives to life for BMO Corporate Card clients.
Focusing on results, helping to set up regular back-feed reporting that drive optimizations and program planning.
Job Description:
The Corporate Card Lifecycle Manager will lead the development of strategic marketing initiatives in support of growth objectives and differentiation for Corporate Card clients.
70%: Marketing Campaign Planning & Execution
20%: Strategy & Marketing Intelligence Analysis
5%: Budget Planning & Management
5%: Risk Management & Control
Lifecycle Campaign Planning, Key Initiatives & Execution:
Overall individual will create, develop and execute marketing plans/strategies for BMO Corporate Card client base that are consistent with our brand standards and drive measurable impact against strategic objectives.
Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, developing targeting/segmentation & data requirements, managing agencies to develop creative & media plans, managing stakeholder reviews/approvals & translation, incentive fulfillment.
Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors etc.) throughout development of campaigns.
Track results and outcomes of initiatives reporting to partners and executives.
Critically review assets and provide feedback.
Strategy & Marketing Intelligence:
Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals.
Provide support and input in developing the annual marketing plan.
Conduct research to support the planning process, including competitive intelligence, Corporate Card insights, market trends, and other elements.
Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation.
Budget Planning & Management:
Support management of marketing budget allocated for client lifecycle marketing by tracking and reporting on spend to date as well as status against plan on regular basis and invoices.
Risk Management & Control:
Work with Legal and Compliance teams to ensure client-facing materials are compliant with current rules and regulations.
Manage audit requirements: ensure appropriate approvals are documented.
Who You Are & Experience You Bring to the Role:
4+ years of experience in managing marketing campaigns.
Completed undergraduate degree in marketing, business, commerce, or a related discipline.
You’re a strong communicator (in person and in writing).
You have a proven ability to influence and collaborate effectively with stakeholders & partners.
You’re a customer champion with a desire to create the best customer experience.
You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions.
You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
You’ve can effectively use PowerPoint, Excel and Word.
You’re curious and are willing to challenge the status quo.
Salary: $54,500.00 - $101,500.00
Pay Type: Salaried
The above represents BMO Financial Group’s pay range and type.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: Total Rewards .
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at BMO Careers .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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