As an SEO Specialist, you will play a pivotal role in improving our online presence, increasing website traffic, and driving organic rankings through all aspects of search engine optimization techniques.

ESSENTIAL DUTIES AND RESPONSIBILITIES

-Keyword Research: Conduct comprehensive keyword research to identify valuable B2B keywords and phrases that align with our business goals.

-On-Page SEO: Optimize website content, including meta tags, headers, and page structures, for improved search engine visibility and rankings.

-Technical SEO: Perform technical audits of websites to identify and resolve issues affecting crawlability, indexing, and site performance.

-Link Building: Develop and execute link building strategies to acquire high-quality backlinks from reputable sources in the B2B industry.

-Content Optimization: Collaborate with content creators to optimize existing content and create new, SEO-friendly content that resonates with our target audience.

-Competitor Analysis: Analyze competitor SEO strategies and identify opportunities to gain a competitive advantage.

-Analytics: Monitor website traffic, rankings, and user engagement using tools like Google Analytics and SEO software to measure the impact of SEO efforts.

-Reporting: Generate regular SEO performance reports and provide actionable insights and recommendations to stakeholders.

-Algorithm Updates: Stay informed about search engine algorithm updates and industry trends, adjusting SEO strategies accordingly.

-Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.

MINIMUM QUALIFICATIONS

-1-3 years of hands-on experience in SEO, preferably in the B2B industry.

-Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.

-Strong understanding of technical SEO, on-page optimization, and link-building strategies.

-Excellent knowledge of search engine algorithms and ranking factors.

-Content optimization skills and the ability to work closely with content creators.

-Strong analytical and problem-solving skills.

-Effective communication skills to collaborate with cross-functional teams.

EDUCATION

Bachelor's degree in Marketing, Business, or a related field.

CERTIFICATIONS/TRAINING

Google Analytics or Adobe Analytics a plus