Field Marketing SpecialistnnDepartment: Creative ServicesnnLocation:nnWe are seeking a highly motivated Field Marketing Specialist to join our dynamic marketing team. This role is crucial in driving our event strategy and ensuring successful execution of all field marketing activities. The ideal candidate will be responsible for attending events, capturing and nurturing leads, driving traffic to our booth, and ensuring our event strategy aligns with our sales goals. Additionally, this role involves managing budgets to maximize the impact of our events. If you are detail-oriented, passionate about marketing, and excel in fast-paced environments, we want to hear from you.nnThis is a new role within a new department, so candidates must be flexible, have an entrepreneurial spirit-always asking how we can do better-self-starting, love continuous improvement, and have a -no job is too small- attitude.nnEssential Job FunctionsnnEvent Attendance and Lead CapturennAttend all scheduled events and trade shows.nnCapture leads through engaging conversations and effective use of lead capture tools.nnIdentify and implement strategies to drive traffic to the booth.nnLead NurturingnnDevelop and execute lead nurturing campaigns for leads captured at events.nnEnsure timely follow-up and communication with leads to convert them into potential customers.nnEvent Strategy and ExecutionnnAssist in developing and refining the year-over-year event strategy to ensure alignment with sales goals.nnAnalyze event performance and provide insights to improve future events.nnManage the event budget to ensure maximum ROI and alignment with strategic objectivesnnBooth ManagementnnEnsure all booth collateral, including displays, brochures, and promotional materials, are delivered and set up properly.nnIdentify and manage opportunities for booth lead magnets and handouts to attract and engage visitors.nnROI ReportingnnTrack and report on event performance metrics and ROI.nnProvide detailed post-event reports and recommendations for improvement.nnMinimum RequirementsnnSkillsnnStrong organizational and project management skills.nnExcellent communication and interpersonal skills.nnComfortable with public speaking and engaging with event attendees.nnAbility to work independently and as part of a team.nnProficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).nnWillingness to travel frequently - up to 40% - and work flexible hours as required by event schedules.nnDetail-oriented with the ability to manage multiple tasks simultaneously.nnAnalytical mindset with the ability to interpret data and generate actionable insights.nnExperience in budget management and ensuring alignment with sales strategies.nnEducation or CertificationnnBA/BS in Marketing, Business, or a related field.nnExperiencenn3-5 years of experience in B2B field marketing, event planning, or a similar role.nnField marketing experience in K-12, EdTech, and/or with SaaS products is a huge plus.nnFamiliarity with social media and digital marketing tactics to promote events.nnStrong understanding of sales and marketing alignment and collaboration.nnProficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).nnDemonstrated success in creating and executing email nurture campaigns.nnExperience in developing and implementing event and tradeshow processes and best practices.nnExperience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.nnWilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/VnnWilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:nnMedical, dental, vision, and Life & Disability Insurancenn401k plan with partial employer matchnnPaid Time OffnnPaid holidaysnnTuition reimbursementnn-O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s Eve, as well as other perks.nnAnticipated Salary Range: $68,000 - $86,000.