Multichannel Analytics Manager

job
  • Publix Super Markets, Inc.
Job Summary
Location
Lakeland ,FL 33809
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
10 Dec 2024
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Job Description

31053BRnnPosition Title:nnMultichannel Analytics ManagernnDepartment:nnMarketingnnLocation:nnLakeland, FLnnDescription:nnPublix’s marketing department devises visual elements, conducts market and consumer research, and develops product marketing to align Publix’s brand with the needs of customers. Within the department, the Multichannel Analytics Manager directs and performs analysis measuring the effectiveness of Publix Marketing and competitor campaigns by supporting the department with data and insights. Ideal candidates have passion and enthusiasm for their work, are able to self-direct with minimal direction, and can successfully develop professional working relationships. Additionally, they can implement change management strategies and generate unique solutions to improve work efficiencies.nnPublix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.nnIn Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.nnWhat you’ll donnprovide comprehensive data and insights for overall integrated channel performance and competitor digital activity to department and suppliersnnimplement the multichannel analytics strategy within domain of expertise and serve as a research point of contact for assigned business functionnnserve as business function expert concerning multichannel analytic tools, data, and servicesnncollaborate with marketing department and suppliers to ensure data and insights align with communication strategies and objectivesnnmaintain established supplier relationshipsnnmanage special marketing-related assignments as assignednnReq ID:nn31053BRnnHours of Work:nnMinimum 45 hours per weeknnFacility:nnLak Publix Corporate Office B003nnState:nnFloridannFrequency of Pay:nnMonthlynnMinimum Base Pay:nn7,230nnAdditional Information:nnYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.nnPlease do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.nnPlease note that Publix will not sponsor any hire for this position for a visa or permanent residence.nnAddress:nn3300 Publix Corporate ParkwaynnPotential Annual Pay with Bonus:nn93,990 - 140,790nnCity:nnLakelandnnYear End Bonus:nnAs a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.nnMaximum Base Pay:nn10,830nnRequired Qualifications:nnBachelor’s degree in Analytics, Computer Science, Statistics, Engineering, Economics, or another analytical discipline from an accredited college or university or equivalent experiencennat least five years in a digital marketing function delivering data and insightsnnat least five years leading or directly collaborating with marketing functionsnnat least five years leading or directly utilizing media, trend, web, and mobile analyticsnnintermediate understanding of media planning and analysis concepts and tools like Meta Ads Manager, Google Ads, SA360, and DV360nnintermediate understanding of trend data analysis concepts and tools like Google Trends, Google Keyword Planner, and Pinterest Trendsnnintermediate training in Google Analytics from a Google-Certified partner (Bounteous, Luna Metrics, MeasureSchool, etc.)nnadvanced understanding of data and insight reporting and presenting concepts and tools like Excel, PowerPoint, and public speakingnnbasic Word and PowerPoint Microsoft Office skillsnnintermediate Excel Microsoft Office skillsnnbasic understanding of Multi-Touch Attribution (MTA) concepts and tools like Nielsen Attributionnnbasic understanding of Mix Media Modeling (MMM) concepts and tools like Nielsen MMMnnability to manage time and work productively and effectively when faced with stressful work situations and time pressuresnnability to perform arithmetic computations to solve practical math problemsnnability to inspect, cleanse, transform and model data from various sources to discover information/trendsnnability to interpret, analyze, and explain financial information, as well as verify accuracy of detailed information in documentsnnability to create a positive and professional environment and achieve buy-in from others while resolving problemsnnstrong listening, verbal, writing, and presentation skillsnnwillingness to travel locally, work nights, and be on-call 24 hours a day/7 day a week as business needs requirennPreferred Qualifications:nnMBA or graduate degree in Analytics, Computer Science, Statistics, Engineering, Economics, or another analytical disciplinesnnseven or more years in an analytic function delivering complete data and insightsnnseven or more years leading or directly collaborating with marketing functionsnnseven or more years leading or directly utilizing media, trend, web, and mobile analyticsnnadvanced training in Google Analytics from a Google-Certified partner (Bounteous, Luna Metrics, MeasureSchool, etc.)nnknowledge of Multi-Touch Attribution and Media Mix Modeling concepts and toolsnnknowledge of Power BI and Tableau systemsnnZip Code:nn33811-3311nnBenefits Information:nnEmployee stock ownership plan that contributes Publix stock to associates each year at no costnnAn opportunity to purchase additional shares of our privately-held stocknn401(k) retirement savings plannnGroup health, dental and vision plansnnPaid Time OffnnPaid Parental LeavennShort- and long-term disability insurancennTuition reimbursementnnFree hot lunches (buffet-style) at facilities with a cafeteriannVisit our website to see all of our benefits: Benefits - Jobs (publix.com) (

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