Job Title: Social Media Manager

Location: Wayne, NJ

Job Type: Full-Time

About Us:

Aptimized is a leader in the technology vertical, dedicated to providing exceptional social media strategies and creative content to our clients across various industries. We are looking for an experienced and dynamic Social Media Manager with 5 years of expertise to oversee and manage multiple client accounts, create engaging video content, and elevate brand presence across key social media platforms like Twitter, Instagram, and TikTok.

Position Overview:

As a Social Media Manager, you will be responsible for managing social media strategies and day-to-day operations for multiple clients. You will create compelling video content tailored to the unique demands of each platform, including Twitter, Instagram, TikTok, and more. The ideal candidate is a proactive, creative, and detail-oriented individual who thrives in a fast-paced environment and can manage multiple client accounts while maintaining high levels of engagement and performance.

Key Responsibilities:

Account & Client Management:

• Oversee and manage social media accounts for multiple clients, ensuring consistent and high-quality content that aligns with each client’s voice, goals, and branding.
• Build and maintain strong relationships with clients, offering regular updates, performance reports, and strategy recommendations.
• Develop customized social media strategies for each client, tailored to their specific needs and target audience.

Content Creation & Video Production:

• Create engaging video content for various social media platforms including Twitter, Instagram, TikTok, and others.
• Edit and optimize video content, ensuring it is visually appealing, on-brand, and tailored to each platform's unique requirements.
• Stay up-to-date with emerging social media trends and platform features, incorporating them into content to increase engagement and reach.

Campaign Strategy & Execution:

• Develop and implement social media campaigns that support client marketing objectives, such as brand awareness, lead generation, and engagement.
• Monitor campaign performance and adjust strategies as needed to optimize results.

Analytics & Reporting:

• Track and analyze key social media metrics using tools like SEMrush, Google Analytics, and platform-native insights to measure the success of campaigns.
• Provide detailed performance reports to clients, highlighting key metrics such as engagement, impressions, reach, and conversions.
• Use data insights to refine strategies and improve campaign performance over time.

Community Engagement & Social Listening:

• Actively engage with client communities on social platforms by responding to comments, messages, and mentions.
• Monitor social media trends and competitor activity, and provide actionable insights to clients.

Multitasking & Client Prioritization:

• Manage multiple client accounts simultaneously while ensuring that each account receives attention to detail and timely content creation.
• Stay organized and meet deadlines in a fast-paced environment, balancing the demands of various clients.

Qualifications:

• MUST HAVE 5+ years of experience as a Social Media Manager or similar role, with a strong portfolio of work managing multiple client accounts.
• Proven experience creating video content specifically for platforms such as Twitter, Instagram, and TikTok.
• Proficiency with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or TikTok’s video editing tools.
• Solid understanding of social media platforms, trends, and best practices.
• Experience using social media analytics tools, especially SEMrush, to track and optimize performance.
• Strong communication, writing, and editing skills with attention to detail.
• Ability to work independently, prioritize tasks, and manage client expectations.
• Proven ability to build and maintain strong client relationships.

Preferred Skills:

• Experience with social media advertising and paid campaign management.
• Familiarity with influencer marketing and influencer partnerships.
• Knowledge of additional social media management tools (e.g., Hootsuite, Sprout Social, HubSpot.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).

How to Apply:

If you’re a seasoned Social Media Manager with a passion for creating dynamic video content and managing multiple client accounts, we’d love to hear from you! Please submit your resume, a cover letter, and examples of video content you’ve created for social media platforms.