About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top-of-funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth.

Position Overview: The Director of Performance Marketing is responsible for developing and overseeing all marketing services, campaigns, and initiatives across the agency's client portfolio. This role requires strategic oversight, cross-functional collaboration, and direct management of the marketing team to deliver measurable results aligned with clients' business goals. The Director of Performance Marketing is a critical member of the agency leadership, ensuring product quality, driving results, and fostering long-term client relationships.

Job Duties and Responsibilities:
1) Marketing Product/Service Development:

1. Responsible for the quality of all deliverables, including strategy, tactics, planning, reporting, and securing client buy-in.
2. Ensure services are delivered efficiently, maintaining speed without sacrificing quality.
3. Evaluate and optimize the agency's service offerings to align with market demand.
4. Stay current on marketing trends, tools, and best practices to deliver leading-edge solutions.
5. Identify and implement new technologies, platforms, and processes to improve client offerings.

2) Marketing Strategy & Campaign Oversight:

1. Oversee the development, execution, and optimization of integrated marketing campaigns (digital, social, content, and traditional).
2. Ensure all campaigns align with client goals, budgets, and timelines.
3. Use data and analytics to assess campaign effectiveness and make recommendations for improvement.

3) Campaign Performance:

1. Responsible for the overall success and performance of marketing campaigns.
2. Monitor performance metrics and KPIs to assess the success of marketing initiatives.
3. Use data insights to improve campaign ROI and drive strategic decision-making.
4. Oversee financial management of campaigns, ensuring profitability and cost-effectiveness.
5. Report regularly to senior leadership on campaign outcomes, client satisfaction, and revenue targets.

4) Team Management:

1. Lead and mentor a team of marketing managers, coordinators, and specialists.
2. Provide guidance, set performance expectations, and ensure continuous development for all team members.
3. Foster a collaborative, results-oriented team environment prioritizing client satisfaction and professional growth.
4. Oversee the recruitment, training, and professional development of the marketing team.
5. Conduct yearly performance reviews.
6. Responsible for resourcing in Wrike to ensure the team meets utilization goals, and tracking time and task allocations are accurate.

5) Sales & Business Development:

1. Identify and pitch up-sell opportunities to existing clients.
2. Support new business development efforts, including pitching, proposal creation, and presenting to potential clients.
3. Drive new business development efforts by identifying opportunities and leading sales initiatives.

Job Requirements:

• Minimum of 8 years of experience in marketing, with a minimum of 3 years in a leadership role within an agency or similar setting.
• Agency and B2B experience preferred.
• Strong knowledge of digital marketing, content strategy, media planning, and analytics.
• Proven track record in managing client relationships and delivering successful, data-driven campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with experience in performance tracking and campaign optimization.
• Ability to work under pressure, manage multiple projects, and lead cross-functional teams.

Personal Attributes:

• Strategic thinking
• Leadership
• Financial acumen
• Client focus
• Project management
• Data analysis & reporting
• Creativity and problem-solving skills
• Excellent communication skills and presentation skills

Benefits:

• Health coverage+other H&W benefits, vision care, dental coverage, 401K
• Positive team culture+environment
• Team events
• Unlimited PTO
• Hybrid work model