MarshBerry is growing! We are seeking a Vice President, Experiential Marketing to join our team. We have a people first, fast paced, collaborative culture with plenty of opportunity for growth. MarshBerry has been successful in achieving growth objectives because the trust our clients place in our talented team of professionals, and all MarshBerry colleagues play a critical role in directly or indirectly cultivating those trusted relationships. MarshBerry provides an environment where employees can learn, improve and realize their career goals. We offer competitive benefits, hybrid work schedules, new challenges, and learning experiences.

Job Details

Position Summary:

MarshBerry is currently seeking a Vice President, Experiential Marketing for our Beachwood, OH office. The VP, Experiential Marketing serves as the Experience and Engagement leader for in-person and virtual prospect, client and staff events.

MarshBerry is seeking a hands-on leader who brings a collaborative approach to strategy development and a passion for creating unparalleled event experiences through world class execution. With the evolution of experience-based marketing, this person must be a visionary to identify event growth opportunities, reimagine existing events, and equip the experiential marketing team to drive innovative experiences end-to-end. The VP of Experiential Marketing will oversee the strategy and execution of a portfolio of our most critical prospect/client facing and internal events and create opportunities where people can come together to engage in conversations and interact with knowledgeable professionals that serve as trusted advisors in the Insurance Brokerage and Wealth Management industries. These interactions will set the stage and tone for a positive brand association that grows relationships, and they play a crucial role in increasing sales by providing content that is of interest and value.

Responsibilities:

General Marketing & Leadership:

• Lead the strategy and execution of experiential marketing initiatives.
• Orchestrate enterprise event cohesion to maximize brand experience for repeatability and scalability of experiential activities and initiatives.
• Drive the event strategy and oversee the execution of marque conferences, webinars and events. This includes traveling to in person events and providing oversight and leadership.
• Know and understand target audience to deliver unique content and differentiated branded experiences for clients, prospects, and staff.
• Review content and communications to ensure messaging and collateral are on-brand and strive for flawless implementation of event operations.
• Identify opportunities to leverage events in new markets, regions, and formats in alignment with the firm's growth.
• Lead experiential marketing team members for high performance. Establish key performance indicators (KPIs) and provide regular feedback, coaching and development.

Event Management:

• Direct the operational strategy including project plans, experience design and execution, budget management, registration, and lead management integration and other event logistics.

• Lead collaborative teams to create, enhance, and promote MarshBerry within the industry including event strategy and concept.
• Oversee event and meeting services including logistics, visual display assets, staging, audio visual and production integration and facilitate marketing activities associated with event.

Post Event & Other:

• Develop and deliver executive dashboard reports and presentations on event impact and outcomes that demonstrate measurable business impact based on goals outlined for each experience.
• Collaborate with leaders on post event evaluation including lessons learned, objectives and future considerations.
• Oversee experiential marketing budget and expense tracking.
• Remain a "student of your craft" by continuously learning and staying informed on the latest experiential innovations.

• Cultivate and maintain effective relationships with potential internal/external clients, partners and stakeholders that can directly or indirectly lead to revenue generation for all MarshBerry services.

Selection Criteria

Education & Experience:

• Bachelor's degree in Hospitality, Marketing, Public Relations, or related field required.
• Minimum 10 years of experience leading in-person conferences, planning summits, corporate events, galas or similar events with solid knowledge of hospitality and event management industries as a marketing strategist, marketing manager, corporate planning or similar role.
• Certified Meeting Professional (CMP) Designation preferred.

Other:

• Strategic thinker and creative problem-solver, able to glean insights, develop a vision and bring it to life with actionable cross-functional plans.
• Strong organizational skills and the ability to align resources, establish priorities and maintain extreme attention to detail through superior team management and interpersonal skills.
• Ability to demonstrate how a complete collection of virtual and in-person events align with and make an impact on key business drivers.
• Must thrive in an environment that is ambiguous, fast-moving, with cross-functional partnerships.
• Proficiency in Microsoft Office Suite, CRM systems (Salesforce) and marketing automation systems (Swoogo; HubSpot; Monday.com).
• Ability to travel 25% of the time; Willingness to work some nights and weekends as needed for events.

Working at MarshBerry

Who We Are:

MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously, speaking straight, being for each other, acknowledgement & appreciation, and honoring commitments. We are committed to fostering an environment of Diversity, Equity, and Inclusion. We strive to educate our current and potential employees in these areas, while continuing to promote a welcoming and inclusive environment for all.

What We Do:

MarshBerry provides consulting services in the financial services industry primarily to independent insurance agents, brokers and carriers, as well as wealth and retirement plan advisors. Our services include but are not limited to financial, operational, sales management, merger and acquisition advisory, peer-to-peer exchange and information services. We are recognized in the financial services industry for providing innovative and customized solutions to our clients, with whom we build trusted advisor relationships. At MarshBerry, our mission is to help our clients learn, improve and realize their value. Our clients credit us for providing the vision, tools, and discipline to help them reach their strategic goals.

It's one thing to be recognized as experts in our field, it is another to be noteworthy based on the sentiment and feedback of our team. MarshBerry has recently been awarded the following:

• Crain's Best Employers in Ohio
• The Nation's Best and Brightest in Wellness
• North Coast 99
• Top Work Places - The Plain Dealer
• Weatherhead 100
• West Michigan's Best and Brightest Companies to Work for

To learn more about MarshBerry, visit www.marshberry.com.

We appreciate your interest in MarshBerry. As an equal opportunity employer, your application will be considered with regard to all laws which prohibit discrimination because of race, color, sex, religion, national origin, age, disability, military status, and genetic information, and requirements to take affirmative action in the hiring of minorities, including women, veterans, and those individuals with disabilities.