Position Description

At a Glance

Legrand has an exciting opportunity for a Senior Marketing Specialist to join the Legrand Data, Power & Control Division in New London, CT, or West Hartford, CT. The Senior Marketing Communication Specialist will identify, plan, and manage various projects within the marketing department. These projects include but are not limited to product launches, marketing campaigns, trade shows, and website updates. Project management responsibilities include the coordination and completion of projects on time, within budget, within scope, and with cross-functional teams.

In addition, as with all members of the Legrand Team, is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, integrity, and exercise confidentiality.

What Will You Do?

• Develop and execute 360 marketing communication campaigns including public relations, digital marketing, trade show events, digital events, social media, and online media.
• Works closely with product teams to bring products to market, and coordinates the launch plan and tactic development, including product literature, videos, digital assets, and web pages.
• Digital marketing: plan and program email marketing campaigns.
• Social media: Coordinate topics with product marketing and write content that helps to promote and launch campaigns.
• Event: Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events; webinar.
• Website: Works closely with the Digital Operations team to manage and update website content for relevant marketing area
• Works with Marketing Operations to track, benchmark, and analyze campaigns and provide recommendations for optimization based on past performance and future goals.
• Bring new ideas to the campaign program and other initiatives to support various business unit initiatives.
• Public Relations: Plan thought leadership campaigns with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns.
• Asset creation: Create content of promotional material/marketing materials aligned to brand guidelines. Manages inventory levels and coordinates the production and/or reprinting of print collateral and promotional items as needed.
• Track results: ROI of all marketing campaigns
• Manages monthly expenses and tracks budget utilization.
• Perform other duties as assigned.

Qualifications

Required Skills

Education: Bachelor's degree in Communications or Marketing; or equivalent combination of education and experience.

Experience: A minimum of 5 years of proven work experience in Marketing Communications.

Skills/Knowledge/Abilities:

• Effective oral and written communication skills with the ability to provide information across multiple groups.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to resolve problems involving several variables in standardized situations.
• Strong organizational and planning skills and the ability to work independently.
• Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook).
• Familiarity with the B2B industry, preferably working with products.
• Experience with marketing campaigns and execution
• Excellent interpersonal skills required to interact with Marketing Directors, Divisional Marcom Managers, outside suppliers
• Must be highly collaborative and able to work in a team-based environment
• Excellent verbal and written communication skills
• Able to work calmly under pressure, evaluate situations, identify options, and implement effective solutions quickly and efficiently.
• Requires strong organizational and time management skills, highly oriented, and able to effectively handle multiple projects
• Must have a strong understanding of Marketing Automation.
• Up to 15% of travel may be required.

Preferred Skills

Desired Competencies:

• Job Knowledge - Competent in required job skills and knowledge; exhibits the ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
• Oral Communication - Speaks clearly; listens and gets clarification; responds well to questions; participates in meetings.
• Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests.
• Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics.
• Initiative - Volunteers readily, undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; and asks for and offers help when needed.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
• Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.

The work environment is fast-paced and priorities can shift quickly. All employees are expected to go outside their primary responsibilities when required, and multi-task job duties regularly. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; climb stairs/ladder; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and/or move up to 10 pounds and may rarely lift and/or move up to 40 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Company Info

About Legrand

Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR) with revenue of €7 billion, and products sold in 180 countries. For more information, visit www.legrandgroup.com/en

About Legrand North and Central America

Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting. We hold a leading position in every North American market we serve and focus on exceeding our customers' needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network. LNCA is an employee-centered, growing company with tremendous opportunity. For more information, visit legrand.us

About Legrand's Data Center Power and Control Division

The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand's Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development.

http://www.legrand.us

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Equal Opportunity Employer