Colle McVoy

Colle McVoy is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need Intrepid Thinkers - people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces.

We nurture a creatively driven, award-winning culture, rife with opportunities for people to grow, advance, evolve and develop new skillsets. At CM, everyone is empowered to create their own career path and where people can be the inspired, energized, authentic individuals they are. As a Certified B Corporation, we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Job Overview

VP, Director of Digital Media Investments
Are you a full-funnel digital media expert and culture-first fearless leader ready to take the reins of a thriving team? Do you believe that data and creativity can co-exist in media plans? Are you ready for the career opportunity of a lifetime to join a media practice and creative agency with serious momentum and national recognition? If you answered yes to all the above, we know the role for you.

The VP, Director of Digital Media Investments is a cross-functional leader responsible for the strategic direction and management of programmatic, paid social, paid search, affiliate marketing and media ad operation teams within the media and data science practice at Colle McVoy. This role involves owning the strategic vision for the growth and direction of these practice areas as well as the digital investment platforms, channels, technologies and processes that inform and support the larger media team at CM. Client facing, this role will serve as the practice lead for key accounts and internal/external stakeholders as it relates to digital investment capabilities, POVs, and best practices. In addition, this role plays a key role in agency growth via business development presentations and serves as a key resource to the media team and the larger agency as it relates innovation and thought leadership within the digital media, adtech and martech landscapes.

Responsibilities

• Oversees the management of the programmatic, paid social, paid search, performance, affiliate, and media ad operations teams
• Ensures flawless planning, optimization, management, and overall execution and outcomes across all digital channels
• Works closely with media and data science leadership team to ensure digital media plans and execution flawlessly delivers on client expectations and needs
• Serves as the agency thought leader, promoter, and steward in martech and adtech, providing cross discipline insight, education, investment recommendations and POVs
• Partners closely with the media strategy teams to ensure that digital plan employs best practices in targeting, buying method, optimization, and measurement
• Acts as agency ambassador for digital media and ad tech/martech within the larger advertising community (local and national) to attract and retain clients and future team members
• Works directly with our holding company, Stagwell, as a voice and point of contact for the orchestration of digital media resources, tech, negotiations, and outcomes
• Actively participates in client and new business presentations and digital media recommendations
• Partners closely with data science leadership to help map, build, and deliver on measurement needs for clients including, but not limited to, dashboards, data management/insights, and unified measurement/analytics
• Reports to the Managing Director, Media and Data Science and is part of the discipline's leadership team

Required Skills

• Proven ability to lead a midsize to large digital media investment team managing channel practices, internal and client stakeholders and projects across multiple agency disciplines
• Deep understanding of platforms including programmatic (e.g., DV360, The Trade Desk, Yahoo!, Viant, Nexxen, etc.), paid social (e.g., Meta, TikTok, etc.), paid search (e.g., Google Ads, MSA, Apple Ads), performance (e.g., Skai, Marin, etc.), affiliate (e.g., CJ, Rakuten, Impact, etc.) and ad servers and tag managers (e.g., CM360, Innovid, GTM, etc.)
• Broad understanding of digital buying methods, channels, and platforms and the intricacies of how they ladder to larger full funnel media strategies and business/brand goals
• In-depth data landscape knowledge with experience designing, managing, and executing 1PD strategies, as well as the subsequent workstreams and tech that support these strategies
• Strong understanding of campaign measurement and various methodologies for measuring and optimizing campaign success
• Expertise understanding martech and adtech landscapes with a proven track record of identifying, onboarding, and mainstreaming these offerings
• Strong presentation, storytelling and communication skills that lead to actionable outcomes and revenue growth
• Ability to balance high-level and ground-level goals and needs
• Proven leadership and mentorship abilities with a history of elevating team members in their career development
• Positive, empathy-first team leader with the proven ability to have direct conversations and deliver intended outcomes
• Ability to develop project and retainer-based statements of work and/or staffing plans
• Knowledge of ad serving technologies and media tools
• Experience working with media and project management teams to develop and manage digital trafficking and ad operations systems and processes

Qualifications

• Bachelor's degree or equivalent industry experience
• Minimum 10+ years of agency-side digital media experience, with extensive knowledge in delivery platforms (programmatic, social, affiliate, SEM, etc.), ad operations best practices, preferably as part of a multi discipline integrated agency
• At least 5+ years of agency team management experience preferred, with increasing responsibility of management across levels (entry- to director-levels)
• Ability to travel as needed
• Ability to work in a hybrid work environment, including two days per week in the Minneapolis office

About Colle Mcvoy

Named a 2024 Ad Age A-List Standout Agency and Adweek's 2023 Midsize Agency of the Year, Colle McVoy's nimble talent model unlocks holistic creative problem solving with capabilities that span the entire marketing ecosystem: brand and influencer strategy, design, experiential, social, branded content, media, earned creative PR and more. Backed by an award-winning culture, we've earned Best Place To Work honors year over year. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook or X.

We are an Equal Opportunity Employer.