Auto Retailer – Vice President, Digital Marketing

About the company

With operations across North America, our client is among the largest, fastest growing and innovative automotive dealership groups in North America. With an obsession on superior customer experience, operational excellence and growth via acquisition, our client is intent on becoming the largest, most profitable and diverse automotive retailer in North America.

The business is currently generating over $1.0 billion in revenue and seeks a strategically oriented Vice President, Digital Marketing who will develop, direct and execute a highly effective marketing plan and strategy consistent with the company’s overall strategic objectives.

The position will be based in the Greater Toronto Area.

Scope of Position

Reporting to the CEO, the Vice President, Digital Marketing will have oversight of all marketing initiatives across all channels, driving customer acquisition, retention, and affinity. You will build, inspire, mentor, and motivate a small team of marketing professionals and partner closely with other members of the senior leadership team to achieve the company’s overall corporate objectives.

Functional Tasks

• Lead, manage, mentor and develop a high performing, multi-disciplinary, agile marketing team.
• Oversee all aspects of campaign planning, digital optimization and channel results across all product lines.
• Collaborate with all internal and external stakeholders to develop a marketing strategy and roadmap that aligns with corporate priorities.
• Champion the digital experience to create the best experience for customers.
• Analyze customer, industry, and market trends to establish long term digital marketing strategies.
• Leverage data and marketing analytics to optimize campaigns and communicate results to senior management.
• Define and orchestrate online marketing, acquisition, and campaign efforts across all marketing channels.
• Create targeted content and demand generation across all product and business lines.
• Establish and maintain succession plans for all positions within the marketing organization.

Competency Profile

The competencies listed below define the role of Vice President, Digital Marketing:

Commercial Acumen
Applies appropriate commercial and financial principles.

Results Orientation
Focuses strongly on achieving agreed upon outcomes.

Strategic Approach
Develops a strategic plan to realize the vision.

Initiative
Proactive; seizes opportunities and acts upon them.

Team Skills
Helps to create a sense of team spirit and harmonious relations.

Planning & Objective Setting
Systematic in approach to work.

Impact
Makes an immediate positive impression upon others.

Preferred Experience / Education

• Bachelor degree in Marketing, Business, or related field required; MBA preferred.
• Proven track record of driving highly effective multi-channel marketing programs.
• Strong commercial orientation with the ability to translate business requirements into actionable marketing strategies.
• Superior communication and people management skills.
• Proven ability to understand consumer needs and translate learnings into marketing initiatives.
• Experience working in fast-paced, founder-led environments.