*This is not a remote position

About Us:

Progressive Dental is at the forefront of dental marketing, providing innovative solutions to help dental practices thrive. Our mission is to empower dental professionals with cutting-edge strategies that drive growth and patient engagement. We are seeking a dynamic Digital Marketing Specialist to join our Social Media team and lead our efforts in building a strong online presence for our clients.

Job Overview:

The Digital Marketing Specialist in the Social Media Department will be responsible for developing, implementing, and managing social media strategies that align with our clients' goals. This role requires a creative and analytical mind, capable of driving engagement, growing online communities, and measuring the impact of social media campaigns across multiple platforms.

Key Responsibilities:

• Strategy Development: Create and execute social media strategies that align with client goals, focusing on brand awareness, engagement, and lead generation.
• Content Creation: Oversee the development of high-quality, engaging content tailored to various social media platforms (Facebook, Instagram, TikTok, etc.).
• Campaign Management: Plan, implement, and monitor paid social media campaigns, ensuring they meet KPIs and deliver a strong ROI.
• Analytics & Reporting: Track and analyze the performance of social media campaigns using tools like Google Analytics. Provide actionable insights and recommendations for optimization.
• Collaboration: Work closely with the PPC and SEO teams to ensure cohesive and integrated marketing efforts.
• Team Communication: Regularly communicate with Account Managers to present campaign results, gather feedback, and make necessary adjustments to strategies.
• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain cutting-edge.
• Team Leadership: Mentor and guide junior members of the social media team, fostering a collaborative and creative work environment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media marketing, preferably within the healthcare or dental industry.
• Proven track record of managing successful social media campaigns across multiple platforms.
• Strong knowledge of social media management tools and analytics platforms.
• Excellent communication and presentation skills.
• Creative thinker with a passion for social media and digital marketing.
• Ability to manage multiple projects and deadlines.
• Experience with graphic design or video editing tools is a plus.