Title: Marketing Manager III

Location/Schedule

• Atlanta or NYC – hybrid

Description:

• Lead campaign development and management of all event promotion initiatives across Mailchimp owned events, webinars, and industry events
• Support specific event and business goals through campaign development pre, during, and post-event via effective personalization, curation and execution across various marketing channels (Email, SMS, IPDs, etc.)
• Create and manage all aspects of campaigns in partnership with Wink and external agencies when it pertains to: asset creation, gathering and providing feedback, campaign localization, and more
• Work with cross-functional channel leads (Web, Social, PR), Brand, Product Marketing, Sales, and Ops teams to develop a comprehensive event promotion plans that is seamlessly executed across all channels
• Oversee the development of event promotion toolkits and playbooks to quickly scale events practice and enable the team to flawlessly execute on all event promotion pre-, during, and post-event
• Coordinate with Sales and Ops teams to ensure all leads are accounted for, lists are processed, and assigned to the appropriate sales reps for follow-up
• Ensure that the campaign's goals, assets, timelines, and budgets are adhered to
• Proactively solve problems, anticipate needs and provide solutions to challenges that both clients and our team face on a regular basis
• Work with data analytics to improve the quality of the MQLs generated Analyze and understand key market segments to develop compelling messaging and marketing offers.
• Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads.
• Rigorously manage, measure, and analyze all marketing campaigns and tactics driving to conversion rate increases and funnel optimization.
• Analyze outcomes, provide insights and present results to facilitate sound decision-making.

Skills:

5+ years hands-on experience in event promotion, B2B Lead Generation and/or demand generation, developing winning data driven strategies:

• Lifecycle/marketing/email background, creating customer journey flow
• Building and creating customer journey flows
• Experience with building segmentations and evaluating/finding new audiences to target
• Track record for leveraging testing methodologies and optimizing based on performance/learnings
• You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.
• You possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing.
• You have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis.
• You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.
• You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results.
• You are a self-starter and thrive when building something new, including initiating and leading efforts, projects and programs.
• You are extremely organized, dependable and a stickler for the details.
• You are flexible and adaptive to change with the ability to multitask in a fast-paced environment.
• You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus