Position Overview:

This role is responsible for the conceptualizing and production of direct-to-consumer experiences across various digital channels. You will be responsible for the design and delivery of consumer-facing marketing materials across email, ecommerce sites and digital media. Collaborating closely with the Creative, Brand and E-Commerce teams to bring together storytelling, strong visual identity by brand and a keen perspective on consumer engagement in the digital space. You have a strong understanding of responsive design, creative which connects consumers with products/brands and a perspective on how to translate those into a digital experience.

Key Responsibilities:

Email Marketing Design

Design and build responsive email templates for promotional, lifecycle, and triggered campaigns

Create segmented email content optimized for different customer journeys

Design creative for A/B test variations to improve email performance

Ensure consistent brand experience across all email touchpoints

Develop modular email components for rapid campaign deployment

Build and maintain email design system and component library

E-Commerce Content Creation

Design product detail page templates and content modules

Create hero banners, category pages, and promotional landing pages

Design size guides, ingredient charts, and product education materials

Develop visual content for buying guides and how-to content

Create lifestyle photography briefs and direct photo shoots

Design site navigation elements and mega-menu content

Digital Advertising Assets

Create digital ad campaigns in multiple formats and sizes (static, GIF, video, etc.)

Design and edit both branded and UGC media content for Meta (Instagram/Facebook), Pinterest, TikTok, YouTube and more

Develop marketplace content for Amazon, Target, Walmart, Ulta and more

Create video thumbnails and animated GIFs for product demonstrations

Design retargeting assets and dynamic product ads

Build cohesive campaign assets across all digital touchpoints

Required Experience:

3-5 years designing for e-commerce and email

Strong portfolio demonstrating email, web, and digital ad design

Expert knowledge of email design constraints and best practices

Experience with responsive design and mobile-first approaches

Understanding of e-commerce conversion optimization

Proficiency in designing for multiple digital platforms

Technical Skills

Design Tools

Adobe Creative Suite (Photoshop, Illustrator, After Effects)

Figma for collaborative design

Email design tools (Stripo, Mailchimp, Klaviyo)

Basic HTML/CSS for email

Platforms

Shopify Plus

Klaviyo or similar ESP

Social media content creation tools

Digital asset management systems

Additional Skills

Photography art direction

Basic video editing

Image optimization

Animation and motion graphics

Version control and file management

Accessibility standards

Essential Cross-Functional Responsibilities:

• Collaborate with brand teams to gain knowledge of creative baseline assets, coordinate influencer samples and campaign development.
• Collaborate with media and creative agency teams to ideate and execute campaigns.
• Collaborate with creative services team and external agencies to develop visual content needs.
• Coordinate with Ecommerce teams on promotional calendars and campaign results.

Education/Experience Requirements:

• 4-year college degree
• A minimum of 1-2 years experience in digital marketing/paid media.
• Beauty/CPG experience is a plus.