Title: Digital and Marketing Analytics (Banking OR Fin-Tech domain experience is required.)

Role and Responsibilities:

• Primary day-to-day client contacts and often interact with C-level executives.
• Interacts regularly with clients to understand business requirements, define analytical. problems, structure and communicate solutions and ensure client satisfaction with strong business driving results.
• Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data/ IT teams to resolve issues.
• Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions.
• Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution.
• Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO).

Candidate Profile:

• 6+ years of experience comprising analytics service delivery, consulting, solution design and client management.
• Preferred experience in marketing analytics in banking industry in the following fields:
• Experience running analytics for search engine marketing, paid social, search engine optimization, A/B testing, website traffic, funnel conversion, marketing attribution and customer behavior.
• Technical proficiency in tools like Google Analytics, Optimizely, tableau, heap, SQL.
• Demonstrable leadership ability, superior problem solving and people management skills.
• Excellent communication, presentation and story building skills in a consulting setup.
• Master's degree in economics, mathematics, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply.