Job Description
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps.
Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.
Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, re-manufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.
Summary
The Digital Marketing Specialist II plays a vital role in the implementation and maintenance of third-party, inventory-specific internet and digital media marketing. This role requires advanced computer skills, exceptional attention to detail, and proficiency in data organization. A strong understanding of Microsoft Excel is essential, and experience with website maintenance, image editing, and campaign personalization is highly desirable. This position offers the opportunity to contribute to a dynamic marketing team while working closely with product managers and sales representatives across multiple states.
Key Responsibilities
On-Site Personalization
Develop and execute personalized on-site campaigns to enhance user engagement.
Plan and manage a campaign calendar for SMS and push notifications.
Collaborate with product managers and the content marketing team quarterly to craft effective messaging and campaign deliverables.
Monitor and refine on-site product recommendations for optimal performance.
Third-Party Website Management
Maintain and update inventory listings on platforms such as Commercial Truck Trader and other third-party websites.
Ensure content accuracy by coordinating with product and sales managers to reflect current inventory.
Update featured listings weekly and track key performance metrics, including hits, leads, and cost-per-lead.
Create weekly ads for product guides on third-party platforms.
Partner with the Digital Marketing Analyst to analyze reporting and implement data-driven changes.
Manage lead distribution for third-party listings.
Content Creation and Management
Write compelling and accurate product descriptions.
Monitor phone call tracking for marketing campaigns.
Oversee reputation management by responding to reviews promptly and implementing strategies to garner positive feedback.
eCommerce Support
Manage online inventory listings, ensuring they include comprehensive details such as images, descriptions, pricing, specifications, and videos.
Collaborate with IT and developers to enhance the eCommerce platform.
General Tasks
Summarize and present key performance metrics to the marketing team to guide future strategies.
Utilize Monday.com for task management and workflow optimization.
Edit and optimize images for marketing use using Photoshop.
Create purchase orders (POs) for invoices as part of clerical responsibilities.
Perform other duties as assigned.
Additional Qualifications/Responsibilities
Required Skills and Qualifications
Education: Bachelor's degree in marketing, business, or a related field.
2-4 years of marketing experience, preferably within equipment, manufacturing, or the AEC industry.
Exceptional attention to detail and organizational skills.
Proficiency in Excel.
Strong command of the English language, including grammar, composition, and spelling.
Basic knowledge of photo editing tools such as Photoshop.
General understanding of search engine optimization (SEO) principles and best practices.
Preferred Skills and Qualifications
Experience with marketing platforms such as HubSpot and Salesforce.
Familiarity with Adobe Suite (InDesign, Illustrator, etc.) is a plus.
Website maintenance experience is advantageous.
Interest in leveraging AI to enhance marketing efficiency.
Experience with task management software like Monday.com.
An eye for photography and video production is a plus.
Physical Requirements
Minimal travel (5%) for team meetings and marketing conferences.
Ability to work in a standard office environment.
Capacity to sit or stand for extended periods and occasionally lift up to 10 lbs.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.