The Director of Marketing is responsible for ensuring that ABEC’s capabilities and unique value propositions are widely recognized throughout the global biopharmaceutical manufacturing industry. She/he develops and implements marketing strategies, manages ABEC’s marketing channels, measures marketing performance, and collaborates closely with technical resources to produce compelling content. The ideal candidate is a high-energy, dynamic leader with the vision and ability to significantly advance the marketing function at ABEC.

Responsibilities:

• Prioritize and manage marketing activities based on company/product initiatives and strategies.
• Evaluate, develop, and mentor team personnel. Identify and fill resource needs.
• Develop and manage marketing budgets. 
• Optimize digital marketing efforts for maximum return, including website SEO, social media activity, and paid advertising channels. 
• Collaborate cross-functionally to create and publish product marketing content and collateral such as brochures, case studies, product briefs, and videos.
• Manage external suppliers providing marketing services such as graphic design, multi-media content, and advertising.
• Evaluate, plan, and execute conference and trade show participation.
• Manage ABEC’s corporate image including document style guidelines and ABEC facilities look.
• Other duties as assigned.
• Will play an active role in identifying and driving Continuous Improvement (CI) opportunity.

Qualifications:

• Minimum 10 years’ experience in B2B marketing, preferably in the manufacturing or process industries. Biopharmaceutical industry experience preferred.
• Prior experience with direct personnel management and leadership of teams.
• Excellent verbal and written communication skills.
• Ability to effectively drive activity in a matrixed organization.
• Bachelor’s Degree in Business, Marketing, or a related field.
• Awareness of and prior experience with implementing Continuous Improvement (CI) a plus.
• Prior Lean/Six Sigma experience a plus.