Senior Product Marketing Manager

Location : Dallas, Texas

Salary : Up to $160k

? Highlight : Lead go-to-market strategies in a growing fintech/SaaS organisation.

We are working with a rapidly growing fintech and SaaS organisation dedicated to revolutionising cash management solutions for financial services and retail businesses. Known for their innovative and reliable approach, the company empowers clients to optimise operations, minimise risks, and maximise profitability.

The Senior Product Marketing Manager will play a critical role in shaping the company's market presence. Reporting to the VP of Marketing, this dynamic position offers the opportunity to lead go-to-market strategies, refine product messaging, and enable sales teams to deliver compelling value propositions. You’ll be at the forefront of defining strategies for both software and hardware solutions in a fast-paced, collaborative environment.

The Senior Product Marketing Manager will:

• Develop and articulate impactful product positioning and messaging for diverse audiences.
• Lead end-to-end go-to-market strategies for new product launches and enhancements.
• Equip sales teams with effective enablement tools like pitch decks, case studies, and demo scripts.
• Conduct in-depth customer and market research to drive insights and inform product development.
• Collaborate on targeted campaigns to boost product adoption and retention.

Essential Skills:

• Proven track record in B2B product marketing for complex tech solutions.
• Expertise in customer research, market analysis, and competitive positioning.
• Strong storytelling skills with the ability to simplify technical concepts.
• Excellent collaboration skills across teams such as product, engineering, and sales.
• Strategic thinker with hands-on execution capabilities.

Benefits:

• Competitive salary of up to $160k.
• Opportunity to work with a leading organisation in fintech innovation.
• A role with high impact and visibility within the company.
• Collaborative and fast-paced work environment.
• Career development opportunities in a growing industry.