Digital Marketing Specialist

Our client is looking to add a Digital Marketing Specialist to manage Global Solution Campaign execution. The Digital Marketing Specialist will implement and execute global digital campaigns, including the successful build and launch of email, web, social, and paid media campaigns across various geographies and languages. Our ideal candidate has experience building, deploying and activating multi-channel marketing campaigns. You have baseline technical expertise with contemporary marketing automation platforms and solid experience in the email channel specifically.

Day to Day

• Maintains the day-to-day management of email, web and digital operations including build QA, deployment, and reporting as assigned by the Digital Marketing lead

• Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)

• Implements the targeting and customer segmentation for digital campaigns

• Contributes to the design of web experiences from look/feel, to content flow, to user experience • Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.

• Helps support localization processes for the campaign, including supporting Localization and Activation Managers with campaign localization and adaptation requirements for the geographies • Collaborates with the internal Digital Marketing Team, Campaign Managers, in-region Field Marketing teams, Product Marketing, and other internal stakeholders to create the best experiences for AWS customers

Qualifications

• 3+ years’ experience in or operations with a heavy focus on marketing

• Bachelor's degree in marketing, economics, technology, engineering and/or relevant field of study • 1+ year experience in marketing automation tools

Preferred

• Proven track record of creating and executing integrated using tactics that include advertising, lead nurture programs, live events, webinars, and media

• Experience building and formatting pages and templates Velocity script, HTML, and CSS coding experience, with HTML/CSS skills for both and web

• Marketo Certified Expert

• Adobe CQ or equivalent CMS build experience

• Hands-on experience building, launching, and reporting on using and Salesforce.com

• Experience with B2B Marketing, specifically high-tech products/services

• Ability to work independently and autonomously

• Solid quantitative, analytical, and problem-solving skills - comfortable with data analysis and able to use data to make recommendations and drive decisions

• Proven experience building test and learn plans that continuously improve engagement

• Passion to continually learn and expand hands-on technical skills

• Demonstrable experience finding ways to drive operational efficiency

• Highly collaborative and has experience working cross-functionally and gathering requirements across teams

• Expertise in managing and prioritizing multiple projects and has great attention to detail