The Senior Director of Marketing & Communications for the Baton Rouge Market oversees the development and execution of organization-wide marketing & communication strategies and develops an effective transfer of information to various audiences (both internal and external). Also oversees a variety of specialized marketing and communications responsibilities. Provides communications expertise (written and verbal) in the following categories: media relations, employee communications, community relations, advertising and marketing. Works to generate a climate of understanding and support for the health system, its mission, its accomplishments and its relationships with all audiences.

Qualifications

• 10 years relevant experience in marketing and communications, Master's degree can substitute for 2 years of experience.
• Bachelor's degree in related field
• Communication, public relations, marketing campaigns

Job Function

• Participates as a member of the System Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation.
• Initiates and builds positive and productive working relationships with members of the print and electronic media
• Researches, writes and distributes press materials to promote fair and positive media coverage of organization the medical center (e.g., backgrounders, press releases, tip sheets and advisories).
• Develops proactive media relations strategies.
• Responds to media-initiated inquiries and requests for information.
• Ensures that media is escorted during taping/interviewing in hospital facilities.
• Serves as media liaison when hospital codes or the Command Center is activated.
• Stays abreast of local, regional and national coverage of healthcare issues affecting the healthcare organization and anticipates their impact.
• Demonstrates a complete understanding of all policies and procedures concerning the marketing and communications activities with emphasis on privacy and release of information.
• Creates opportunities to share organizational messages in community at large.
• Collaborates with market operational leaders in planning and implementing appropriate community events to create broader awareness and community goodwill (e.g., community education events, fairs, and community screenings).
• Collaborates with System Marketing team and local market leadership to accomplish organizational goals.
• Responsible for social media activity that aligns with system goals as well as represents the local market and its activities.
• Consistently provides employees with one-way and two-way communication routes to meaningfully engage with the organization.
• Develops employee communications aimed at helping individuals understand their role as important team members and as public ambassadors of the health system.
• Works with System Internal Communications team to implement plans that serve the integrated organization goals as well as the local market needs.
• Ensures that department is represented in various service groups and community organizations.
• Supports executive messaging, presentation opportunities, spokesperson duties.

• Works with System MarComm team and the Chief Marketing Officer to encourage and maintain consistency in policy, procedure and dealing with the many audiences of the organization.
• Coordinates with the system team for creative concepts and production of various advertising tactics.
• Coordinates and gives input to the system team for planning and purchase of advertising.
• Coordinates daily tasks in order to make the best use of time and takes into account the time constraints of others in performing those tasks.
• Maintains and provides ongoing development of web-based electronic content.
• Maintains the confidentiality of employee and patients records and uses complete discretion when discussing employee and patient matters.
• Leads and manages an effective market-based team as an integral component of the larger system MarComm team.

Other Duties as Assigned