The Senior Manager of Performance Marketing will lead the day-to-day execution and optimization of digital marketing campaigns across multiple channels. You will manage the performance marketing budget, ensure campaigns drive high ROI, and continuously refine marketing strategies based on data analysis. This role is responsible for ensuring that all performance marketing efforts align with overall business goals.

Responsibilities :

• Budget Management & Forecasting : Develop and manage marketing budgets, forecasting campaign performance and ensuring spending aligns with business goals.
• Performance Optimization : Continuously monitor and analyze marketing metrics to optimize campaigns, using data to drive decisions that improve results.
• Incrementality Testing : Lead Measured incrementality tests to assess campaign effectiveness, collaborating with teams to refine strategies.
• Competitive Analysis : Conduct competitive analysis to stay ahead of trends and identify opportunities to increase performance in the market.
• Team Support & Collaboration : Lead & direct channel leads while working with cross-functional teams to ensure alignment between campaign execution and broader marketing initiatives.
• Campaign Strategy & Execution : Monitor campaign performance and GTM channel execution to achieve business objectives.

Skills and Qualifications :

• 6+ years of experience in performance marketing, with a focus on digital channels.
• Proven experience with performance marketing metrics, tools, and optimization strategies.
• Excellent ability to manage budgets and forecast performance based on data.
• Strong analytical and communication skills to lead data-driven decisions.
• Bachelor’s degree in Marketing, Business, or a related field.

The expected salary range for this position is $105,000 - $125,000. The actual compensation will be determined by experience and other factors permitted by the law.

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