Cascadia Scientific is thrilled to announce the addition of a Marketing Manager to our team. Cascadia is a clean-tech company and leader in the application of machine learning in the mining industry, serving clients across five continents, including some of the largest mining companies in the world. We deliver an IIOT platform that measures and reports high-accuracy fuel consumption in mining haulage environments, providing insights to drive operational efficiencies. Cascadia is headquartered in Vancouver, Canada, with employees based in several countries worldwide.

Primary Responsibilities

• Branding & Strategy Development: Design and implement comprehensive branding and strategic initiatives that align with company goals.
• Brand Identity Management: Oversee the design and production of branded materials, including company clothing and other marketing assets, to ensure a professional image.
• Website Management: Maintain and update the company website using WordPress to ensure it is up-to-date, functional, and visually appealing.
• Event Planning: Organize and execute company events with meticulous attention to detail for seamless delivery.
• Sales Material Design: Create high-quality sales materials for the sales team using tools like Canva, Adobe Creative Suite, and similar software.
• Social Media Management: Oversee all social media channels, with a primary focus on LinkedIn, to boost online presence and engagement.
• Vendor Collaboration: Manage relationships with marketing vendors, ensuring alignment with branding and marketing objectives.
• Client Communication: Develop and distribute resources to clearly communicate software releases to clients.
• Marketing Asset Organization: Centralize and streamline access to marketing assets for all departments.

Required Experience

• Educational Background: Bachelor’s degree in Marketing, Design, Software Engineering, Business Administration, or a related field.
• Professional Experience: Minimum of 5 years in marketing, branding, or strategy roles, with a preference for experience in technology or SaaS industries.
• Branding Expertise: Proven ability to develop and implement comprehensive branding and strategic initiatives.
• Technical Proficiency: Hands-on experience with WordPress for website updates, maintenance, and design that adheres to brand standards.
• Design Skills: Proficiency in tools like Canva, Adobe Creative Suite, or equivalent software for creating impactful sales and marketing materials.
• Communication Skills: Strong ability to craft clear, engaging messaging, particularly for software updates and product releases.
• Required: Fluency in English.
• Preferred: Experience with Spanish and/or Portuguese is considered a strong asset.

Working Conditions:

• Work Environment: Hybrid role requiring three days per week in the office.
• Flexibility: Includes flexible working hours