Key Performance Indicators

• Revenue Per Email (RPE) growth of 10% YoY
• Email gross revenue growth of 10% YoY

Responsibilities

• Email Marketing
• Create detailed campaign plans to support revenue goals, including messaging, segmentation, targeting, and scheduling.
• Write compelling email copy and design visually appealing emails that resonate with our target audience and drive revenue.
• Develop and optimize email automation to convert prospective customers and increase the lifetime value of existing customers.
• Grow subscriber base, ensuring list health and compliance with email communication regulations.
• Implement A/B tests for subject lines, email content, and website pop-up forms to improve campaign performance and grow subscriber list.
• Develop and execute SMS marketing strategies to complement email campaigns, ensuring timely, engaging messaging that drives conversions.
• Report and analyze campaign and automation performance to inform ongoing SMS and email marketing strategy.

Digital Marketing Coordination

• Coordinate campaigns and ad-hoc marketing initiatives throughout their lifecycle (planning, execution and reporting).
• Collaborate with marketing and digital teams to approve content.
• Coordinate with internal and external teams to deliver ad assets.
• Manage the content approval process, ensuring all marketing content is approved by key stakeholders.
• Create and provide copy and descriptions for all e-commerce and advertising platforms.
• Align digital content with key messages and the content calendar.
• Create B2B and B2C email content to support omnichannel initiatives.

Retail Marketing Coordination

• Handle logistics for and attend local events and trade shows.
• Manage orders for marketing materials from external vendors.
• Communicate project requirements and deadlines with the marketing department and external contractors to ensure timely and budget-friendly completion.
• Create and maintain retail training content.
• Create and maintain all retail marketing content, including sell sheets, catalogues, and POS materials. 

Marketing Content Creation

• Organize and oversee photoshoots to ensure content remains fresh, seasonally relevant, and on-trend.
• Lead the creation of valuable, relevant, and consistent content in all formats to align with the content calendar.
• Communicate Santevia’s message and value proposition while maintaining the brand voice.
• Coordinate French translations for all marketing collateral.
• Ensure accurate grammar and spelling across all marketing channels and materials.
• Develop messaging and copy for all new product releases, ensuring alignment internally and externally and communicating the differences across products, including support documentation and visual graphics.
• Manage and track brand assets to ensure the latest versions are used and obsolete ones are archived or removed.

Customer Service Support

• Provide backup phone coverage for customer service on a daily basis
• Assist with other customer service cases, including inbox and chat cases, as needed 

Other duties as assigned. Demonstrates the ability to assist the team with additional work with a can-do attitude.

Your Skills

• A bachelor's degree in marketing or a related field
• Project management
• Has worked in a DTC consumer packaged goods company
• Asana (Project Management)
• FrontApp Customer Communication Platform
• GSuite Enterprise (Docs, Sheet, Slides)
• Omnisend Marketing Automation
• Shopify
• Facebook Business Suite

Attributes

• You have strong communication skills (Reading, writing, and speaking)
• You are excellent at managing your time 
• You are a motivated self-starter
• You think critically
• You always try to understand the larger vision
• You are punctual
• You go further
• You work well in teams
• You’re respectful, engaging and charismatic
• You can hold opposing ideas to produce the best outcomes
• You have a strong attention to detail

Daily Tasks

• Manage the Santevia content calendar
• Collaborate with the internal team and contractors to create content
• Work with internal and external contractors to achieve KPIs
• Stay up-to-date with content marketing trends to maintain relevance
• Analyze and report on email performance

Compensation:

• CAD$60,000
• Comprehensive health insurance plan
• 2-weeks vacation
• Thursday remote work after probationary period
• Annual bonus target of $6,000