The Consumer Product Manager is responsible for short/mid-term development of the product roadmap with a view to increase its market share and contribution to sales and margin. Responsibilities includes: driving multi-year product roadmaps, product strategy solutions, full product line management (both brick & mortar and e-commerce) and facilitating actionable requests to keep all projects on tight timelines. Works closely with all of marketing (research, brand, graphics) and product development (program management, industrial design, product engineers, quality, compliance, and fashion teams.
This is a hybrid position and will work onsite 3 days a week in Foxboro, MA.
This position does not support immigration sponsorship.
Key Responsibilities :
• Support vision and strategy for the relevant category and/or product group. Identifies product (B&M & E-commerce) opportunities based on in-depth analysis of trends, consumer and market data, as well as sales and retailer feedback.
• Participates in the creation and implementation of three-year roadmaps.
• Support efforts to manage the product portfolio including analysis related to adding, growing and exiting categories, sub-categories and SKUs
• Ability to provide quantitative and qualitative inputs for the development of business cases and other financial assessments
• Provide analytical support to assess growth and profitability of assigned category and product group, recommend initiatives based on that analysis
• Build and maintain a robust assessment of current marketplace conditions. This will include constant analysis of market information and understanding the relevant consumer needs including sales (internal & external), retailers, e-tailers and other stakeholders.
• Conducts market analysis (competitive landscapes and market overviews) on a consistent basis and reports to brand leaders, brand managers and sales. Creates market-data based questions for qualitative and quantitative research associated with them.
• Manages the category margin requirements for respective new products.
• Develop and display an understanding of what drives category performance, execute a variety of activities that support category P&L improvement. Manage the category margin requirements for respective new products.
• Create product briefs driven from ideas on the product roadmaps and drives the process forward with help of Product Management. Responsible for updating product briefs when/if there is a scope change to active the primary marketing and brand goal objectives.
• Influence and lead cross functional team to drive schedule Champion the cross-functional team members with the help of Product Management to drive the schedule. Inputs and facilitates checklist tickets to proper channels to drive products forward.
• Develop and maintain close working relationships with Brand and Retail Marketing to execute commercialization plans that support annual brand and sales plans.
• Plays a lead role in market launches for assigned category and/or product groups.
• Additional duties as assigned.
Education, Experience and Skills :
• B.S. or B.A. in Marketing or Business preferred
• 5+ years’ experience in a similar position, preferably in consumer goods working closely with big box retailers.
• Must have the ability to inspire people, within and outside of their immediate working environment to effectively direct and guide their respective teams.
• Must be an out-of-the-box thinker who is constantly looking for ways to improve processes, team and themselves.
• Ability to think big picture yet understand the need for strong execution.
• Must have strong communication and presentation skills to effectively lead, influence and inspire others within the organization.
• Strong sense of “customer comes first” attitude.
• Must be a strong team player who has the ability to maintain a positive attitude through challenges and demanding deadlines.
• Occasional domestic travel if required.