Company:
Description:
Oversees the development of competitive value propositions, client-centric messaging and points of view.
Manages larger, more complex marketing campaigns.
Provides overall direction to various external marketing vendors.
Reports on key performance indicators, particularly those related to demand generation, sales follow-up and brand engagement.
Develops the strategy around digital and direct-response led marketing plans.
Oversees project budgets, budget forecasting and reconciliation.