The Marketing & Public Relations Manager is responsible for the planning and implementation of Ronald McDonald House Charities of Central PA’s (RMHC-CP) internal and external communication, marketing and public relations strategy. This position will be fully accountable for advancing the organization’s brand and increasing community engagement with RMHC-CP.

Responsibilities

Communications & Public Relations

·       Develop, write, implement and measure an annual and long-term strategic Marketing and Public Relations plan

·       Manage website content to ensure all information is updated and relevant

·       Create materials that reflect and advance the RMHC-CP brand and image for both internal and external use

·       Coordinate with graphic designer, write and edit the content and publication of print and electronic newsletters and Annual Report. Serve as organization liaison with printer and mail house entities

·       Work across all departments (and with outside graphic designer) to create marketing materials geared towards donors, volunteers and guest families

·       Promote Ronald McDonald House Charities of Central PA by speaking to groups and organizations as requested and developing content to train staff and volunteers to represent the overall organization effectively

·       Support Executive Director and Development Director in the implementation of McDonald’s related promotions and initiatives, including stewardship and acknowledgement of local McDonald’s Owner-Operators

·       Send priority press releases and follow up with key contacts to promote media presence

·       Administer marketing budget

·       Complete other duties as assigned

Social Media

·       Manage the Social Media Coordinator, oversee the development and growth of RMHC-CP’s e-marketing and social media strategic efforts for the organization

·       Supervise the creation of digital strategies to grow followers and create conversion to donors and volunteers

·       Direct regular outreach on social media outlets by promoting family and volunteer stories, donor on-site activities, fundraising events, Red Shoe Crew events and other press/PR opportunities

Special Events

·       Assist with developing event marketing materials and engaging media; planning and implementation of communications support of events including website content and social media

·       Oversee third-party fundraisers

Qualifications

COMPETENCIES

Marketing, Communications Planning, Budgeting, Brand Management, Analytical Thinking and Strategic Planning, Relationship Building, Social Media Planning, Public Speaking, TV and Radio Appearances, Multi-Project Management, Inter-personal/Team effectiveness, Self-Starter, Results-Driven, and a warm personable demeanor.

 QUALIFICATIONS:

·       Passion for the RMHC-CP Mission

·       Commitment to working as part of a team

·       Demonstrate respect for colleagues, guests, volunteers and donors

·       Introductory knowledge of website systems, preferably WordPress

·       Excellent written and verbal communication skills

·       Established relationships with local media a plus

·       Proficient working knowledge of Microsoft 365, Adobe Creative Cloud and Acrobat Pro

·       Planning knowledge of social media platforms and content management systems including Facebook, Instagram, LinkedIn, etc.

·       Clean PA State Police, PA ChildLine and FBI fingerprinting clearances required

·       Valid driver’s license, reliable transportation and cellular phone are required

EDUCATION AND PROFESSIONAL EXPERIENCE:

·       Bachelor’s degree in communications, marketing, advertising or related field

·       3-5 years related experience