Hybrid Opportunity!

Job Title: Sr. Specialist, Marketing Data & Analytics

Client Location: Chicago, Illinois or Columbia, MD

Starting: 1/27/25

Salary/Pay Rate: 65,000- 96,000

Hours: Full-time

Job Description:

Position Overview: Sr. Specialist, Marketing Data & Analytics

The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client's data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers.

Key Responsibilities:

• Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders.
• Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs.
• Create dynamic, consumable dashboards and reports to measure business objectives.
• Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences.
• Translate data into actionable insights, validating or identifying risks and opportunities.
• Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers.
• Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities.
• Analyze and visualize marketing campaign and enrollment strategy effectiveness.
• Recommend and implement innovative performance measurement strategies aligned with business goals.
• Collaborate with IT and operations teams to streamline processes and improve conversion rates.
• Independently manage multiple projects and priorities, delivering timely support to internal clients.
• Interpret attribution data and provide actionable recommendations.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Engineering, Finance, Computer Science, Mathematics, or a related field.
• 3-5 years of experience in an analytical role, preferably with marketing or sales analytics focus.
• Strong proficiency in Power BI or similar BI tools, with hands-on data visualization experience.
• Familiarity with MS SQL and/or BigQuery; experience with Google Analytics and Salesforce data is a plus.
• Advanced skills in Microsoft Excel and PowerPoint.
• Exceptional verbal and written communication skills, with the ability to convey insights to both technical and non-technical audiences.
• Strong storytelling and presentation capabilities.
• Advanced analytical and problem-solving abilities.
• Excellent organizational and prioritization skills, with experience managing priorities in a matrixed environment.
• Demonstrated customer service orientation, with a tailored approach to delivering research and reporting based on stakeholder needs.

Compensation & Benefits:

In accordance with pay transparency laws, the expected salary range for this role is $53,520.90 to $96,736.53. Actual compensation will be determined by factors such as experience, training, geographic location, certifications, market conditions, and departmental budgets.

Benefits include:

• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Participation in Flexible Time Off (FTO) policy.
• 12 paid holidays.