Overview :
Beer Street Brands is a brand new family of beer, wine & spirit brands based in Austin, TX. Our flagship brand, Small , is America's first low-ABV beer brand, is launching in January in Austin, San Diego, & Denver.
The San Diego Area Sales Manager will be instrumental in expanding Beer Street Brands' presence in San Diego and surrounding counties. Our flagship brand, Small, is already making waves in 2025, and we have additional brands rolling out behind it later this year. You will be the face of these brands in San Diego, helping us first to establish Small as the go-to low-ABV beer. This job is perfect for someone entrepreneurial, hungry, and ready to take a big step forward and be part of a dynamic startup backed by proven founders.
This role involves working across various channels, through a mix of direct selling, account support, and distributor management.
Responsibilities:
- Collaborate with our distributors to expand distribution and ensure healthy brand growth across all channels: on-premise, independent off-premise, chain off-premise, and mass retailers.
- Identify Key Accounts, plan & execute sales calls & regular visits
- Work with distributors and retailers to implement a broad range of trade programs to drive velocity.
- Build and maintain displays at the store level.
- Organize and run tastings to engage customers and promote the brand.
- Work within a budget, build and maintain projections, & drive profitable growth.
- Act as the brands’ voice and eyes in the market, providing feedback and insights to Beer Street ownership.
Qualifications:
- Minimum of 5 years of sales experience in beer/wine/spirits, preferably with at least 3 years in beer, either with brand(s) or distributor(s).
- Strong relationships with accounts in the San Diego area, both on-premise and off-premise.
- Strong understanding of on-premise and off-premise sales channels.
- Excellent communication and relationship-building skills.
- Entrepreneurial mindset with a focus on growth and market development.
- Willing to work on a flexible schedule, often outside of normal business hours
- Willingness & ability to travel within the San Diego area.
Compensation: This role includes a mix of base salary, commission, auto allowance, and equity.