Adecco has partnered with a Global K- Beauty Brand to grow their market share in US. This is a Full Time, Direct Hire (Onsite) position. This company will be operating as a startup with the resources and brand of a top company in the space. Tons of growth potential. Beautiful office space in Downtown LA.
Role: Promotion/Onsite Marketing
Must have: eCommerce based marketing in the US Market, speaks Korean (doesn't have to be fluent) OR familiar with Korean beauty trends, 6-8 years' experience
Nice to have: Korean language skills
Reason for the opening: Newly created role/expansion
Comp: $65k-$100k/yr base + incentive package.
Job Title: Promotion / On-site Marketing
Report To : Head of Operation
Location : Los Angeles, CA
Essential Functions and Main Responsibilities:
Marketing Planning and Platform Operations for the K Beauty USA
- Main Target Audience: U.S., Canada, Australia, and other global customers
¦ Key Responsibilities
(Global Mall U.S.-Targeted Promotion Planning and Operations)
- Develop an annual marketing plan including regular sales and seasonal promotions.
- Establish marketing budgets (coupons/points/gift events), execute budget allocation, and manage cost rates.
- Plan and operate on-site promotions and events to increase sales volume.
- Create promotional design briefs (SB) for promotions.
- Draft and review copy for promotions (landing pages, emails, app push notifications, etc.).
- Plan and execute offline events targeting local customers.
- Plan and manage partnership marketing with local brands or influencers.
- Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy.
(Global Mall Promotion System Enhancement)
- Identify opportunities for product improvements to enhance the global mall promotion system.
- Suggest service improvements or new service ideas for the product, focusing on promotional functionalities.
- Review product improvement briefs (SB), conduct testing, and provide feedback.
(Data Analysis for U.S. Orders / Membership Insights)
- Conduct data-driven customer analysis and promotional efficiency analysis.
- Track trends through market and competitor analysis.
- Derive insights from data analysis, form hypotheses, and validate through experiments to improve promotional efficiency.
(Global Customer Communication)
- Develop email and app push marketing strategies targeting U.S. customers.
- Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns.
- Plan customized campaigns for different customer segments.
- Analyze campaign results (influx rates) and derive insights.
- Conduct A/B testing for campaigns to optimize delivery and conversion rates.
Required Education and Experience:
- Proven experience in e-commerce-based marketing in the U.S. market.
- Bilingual in English/Korean strongly preferred (Korean: business-level proficiency).
- Eligible to obtain a work visa in the U.S.
Preferred Experience:
- Experience with U.S. beauty manufacturers/retailers is a plus.
Travel
Local: less than 10%
Comp: $65k-$100k/yr base + incentive package.
Benefits
PTO
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Relocation assistance
Vision insurance
8 hour shift
Monday to Friday
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
- The California Fair Chance Act
- Los Angeles City Fair Chance Ordinance
- Los Angeles County Fair Chance Ordinance for Employers
- San Francisco Fair Chance Ordinance