Are you a creative powerhouse with a knack for social media? We are looking for a dynamic Social Media Manager to join our client's team and take the lead in crafting a compelling digital narrative that drives engagement and elevates brand presence. This role will blend strategy with hands-on creativity, allowing you to shape both the content and social media strategy while directly contributing to the growth of our direct-to-consumer digital platform. If you're passionate about staying ahead of trends, building communities, and bringing bold ideas to life, this is the opportunity for you. This position is on site 4 days a week in Doral with one day work from home flexibility. Think this sounds like a perfect fit? Apply today and let's talk!

Key Responsibilities:

• Spearhead the development of eye-catching, engaging content for all social media platforms, including static graphics, videos, and photos that captivate our audience.
• Collaborate with the marketing team to create impactful short-form content (Instagram Reels, TikTok) that captures the brand's unique voice and resonates with our target demographic.
• Lead end-to-end video production, including filming, editing, and sound design, ensuring high-quality content that sparks conversation and drives awareness.
• Take charge of in-house and social-based photoshoots, overseeing creative direction and content creation from concept to execution.
• Own and manage all aspects of social media, from strategy development to daily content publishing and community interaction.
• Stay on top of the latest social trends, and adapt the strategy to push boundaries, grow our audience, and keep our community engaged.
• Set clear goals and KPIs, and provide insightful monthly reports on platform performance, especially for Instagram and TikTok.
• Build and maintain relationships with external partners, including influencers, creators, and agencies, ensuring smooth collaboration and timely execution.
• Own the influencer marketing strategy including creating detailed influencer briefs and managing contracts for paid collaborations while working closely with external creators to generate high-impact content.
• Continuously expand the influencer network by identifying emerging voices and aligning them with our brand's vision and upcoming campaigns.
• Write compelling, on-brand copy for social media posts, website content, and other digital marketing channels to strengthen our narrative and engage with our audience.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• 2+ years of proven experience in social media management, content creation, or digital marketing.
• Demonstrated success in growing and engaging social media audiences, with a portfolio of work to showcase your achievements.
• Strong writing and editing skills, with an ability to craft persuasive, creative content that aligns with brand voice.
• Proficient in creative tools like Adobe Creative Suite, Figma, Canva, CapCut, InShot, or similar software.
• Highly organized, detail-oriented, and able to manage multiple projects with flexibility to adapt to business priorities.
• A passion for storytelling, social media trends, and digital marketing in the fashion space.