Background

Pelsis Group is a leading global provider of innovative pest control solutions, including a wide range of physical application equipment used by professionals in pest control, sanitation, agriculture, and other critical industries. We offer a wide range of innovative products and brands that help protect public health, property, and food supplies. The North America region based in Jackson, GA.

Job Summary: We are seeking a dynamic and strategic Regional Marketing Manager to lead and drive revenue-generating activities across multiple product brands. The ideal candidate will excel in managing comprehensive branding strategies, leading cross-functional teams, and optimizing marketing initiatives for B2B, B2C, D2C, and retail channels. This role requires a results-oriented leader with a proven track record in budget management, cross-channel marketing, and global collaboration.

Key Responsibilities:

Strategic Leadership

• Develop and execute the North American marketing strategy, ensuring alignment with global objectives and market-specific needs.
• Oversee e-commerce and marketplace strategies to achieve sales goals for 5 product brands
• Collaborate with the executive team to drive growth, build brand equity, and increase market share.
• Lead cross-functional teams to ensure seamless integration of marketing, product development, and sales initiatives.
• Enhance customer experience by developing and promoting customer-centric marketing strategies and programs.
• Develop and execute go-to-market (GTM) strategies for new and existing product lines, including IoT innovations and category consolidations.

Revenue Growth & Channel Expansion

• Develop and execute innovative, data-driven lead generation strategies across digital and traditional marketing channels to drive high-quality leads for B2B markets.
• Collaborate on initiatives to grow e-commerce revenue, including Amazon channel expansion with new product categories.
• Strategically allocate and manage the marketing budget to maximize ROI, adjust spending based on performance, and prioritize high-growth opportunities.
• Perform profitability analysis by product, channel and service to ensure that margins are being maintained. Use data and analysis to drive departmental performance against objectives and support decision-making.

Product Management

• Oversee and mentor a team of product managers responsible for the North American portfolio.
• Ensure their strategies and execution align with market needs, company vision, and profitability goals.
• Foster a collaborative environment, providing guidance on product lifecycle management, customer insights, and cross-functional collaboration.
• Lead product managers in working closely with engineering, manufacturing, sales, and marketing teams to execute successful product launches.

Brand and Campaign Management

• Oversee the creation and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
• Ensure consistent and impactful brand messaging for various audiences.
• Maintain consistency in brand messaging and visual identity across all channels.
• Measure and report on the effectiveness of campaigns, leveraging data to optimize performance.

Team Management & Development

• Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
• Support career growth of team members, including guiding junior team members in developing and launching new cross-selling strategies.
• Build strong relationships with stakeholders, including sales, operations, external, and global partners.

Budget and Resource Management

• Manage the North American marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Negotiate with vendors and agencies to maximize return on investment.

Analytics & Reporting

• Present marketing performance and strategic initiatives to the C-Suite and global leadership teams.
• Monitor and optimize KPIs to ensure marketing activities align with corporate goals.

Key Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of experience in marketing leadership roles, with a strong focus on B2B and B2C brand strategy.
• Proven expertise in leading GTM strategies, including IoT and retail product launches.
• Exceptional people management skills, with experience mentoring cross-functional teams.
• Demonstrated success in budget planning and performance analysis.
• Strong communication and presentation skills, with the ability to influence and align with senior executives.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with experience using data to drive product and business decisions.

Preferred Qualifications:

• Background in consumer goods, pest control, or industrial equipment industries.
• Familiarity with marketing technology tools and platforms (Google Analytics, SEMRush, Klaviyo, BigCommerce, Monday.com etc.).
• Hands-on experience with digital marketing channels (SEO, PPC, e-commerce, and Amazon marketplaces).
• Proven track record of building and mentoring high-performing teams.