Digital Marketing Manager

Are you ready to lead the change in driving growth and shaping a marketing powerhouse?

We’re looking for a Digital Marketing Manager to join us at MediaValet.

As a savvy digital marketer you can optimize the website to

You will play a crucial role in leading the charge for our digital marketing efforts.

Reporting directly to our VP, Growth Marketing, you will be integral to making medivalet.com a lead generating machine that reinforces our strengths.

Key Responsibilities

Digital Strategy, Demand Generation, Analytics & Reporting

Digital Strategy

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Establish and execute a digital marketing strategy to distribute content and supporting the company’s SEO strategy.
• Design, build and maintain our social media presence, ensuring consistent brand messaging across all social channels.
• Working with the senior content marketing manager, ensure the editorial calendar is effectively promoted across the website and social media channels.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Using digital marketing strategies to drive traffic and create an invaluable customer experience.

Demand Generation

• Plan, execute, and measure experiments and conversion tests to drive lead quality.
• Create high conversion landing pages and optimize the user experience.
• Design and implement demand generation strategies through digital marketing.
• Identify critical conversion and drop-off points and optimize to increase lead flow via the website.

Analytics & Reporting

• Analyze digital metrics to identify trends and insights, using the data to optimize performance.
• Utilize strong analytical ability to evaluate end-to-end customer experience across the website.
• Measure and report performance of all digital marketing activities, providing actionable insights by tracking goals such as ROI and key performance indicators (KPI).
• Provide weekly and monthly analysis reports on digital metrics.

To be successful in this role, you

• Thrive on data-driven decision-making and have a knack for analyzing web metrics and converting into actionable insights
• Are an innovative thinker who constantly seeks new ways to engage and convert audiences.
• Excel in collaboration and communication, effortlessly building cross-functional relationships.
• Are an excellent communicator with the ability to clearly articulate messaging that resonates.
• Have an excellent understanding of the importance of trending topics, user experience and user habits.
• Have excellent data and metric analysis abilities.
• Have good time management and organizational skills with the ability to prioritize work across multiple projects.
• Have strong project management skills.

Qualifications

• Minimum of 5 years' experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Proficiency in using web analytical tools such as Google Analytics, Google Ads, and SEMrush.
• Working proficiency with tools such as WordPress and HubSpot.
• Experience with paid media and Google Adwords campaigns an asset.
• Basic understanding of HTML

Why Work at MediaValet?

Work from Home: It's up to you. We have team members across the country and help you to set your home office up with a generous stipend. For those in Vancouver, if you want to come into our office in Yaletown, you totally can. It’s your discretion. ** Please note preference will be given to local candidates so they can attend occasional in person team meetings, as our entire Marketing team is based in Vancouver**

Comprehensive Health & Benefits Plan: From Day 1, we offer a competitive health and benefits plan which includes an Employee and Family Assistance Program (EFAP)

Paid Time Off: We have a generous PTO program, which includes 4 weeks’ vacation, personal wellness days, sick days, your birthday off, and a paid day off to volunteer!!

Great Location: We are headquartered in the historic Yaletown district of Vancouver, Canada; there’s plenty of food, shops and walkable areas around; and it’s close to transit.

Home for the Holidays: We shut down operations between December 25th and January 1st every year to allow people to spend time with their families (and not use up vacation time) - and have done so since MediaValet was founded in 2010.

Family Focused: We’re committed to providing a career that’s family-friendly and have the parental support and leave programs to back that up.

Committed to Diversity & Inclusion: Our diverse backgrounds, skills, abilities and experiences make us stronger. We work hard to make MediaValet a place where everyone is valued, heard and respected