Direct Agents is looking for an experienced Paid Media Analyst - a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance

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KEY RESPONSIBILITI

ESCampaign Manageme

• ntTake ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accoun
• tsPerform campaign analysis, testing, and optimizations to meet and exceed client KPI goa
• lsHelp with content for client proposals and other expansion opportuniti
• esAttend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportuniti
• esWork closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client succe

ssResearch & Strateg

• y Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growt
• h.Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable result
• s.Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channel

s.Client Engageme

• ntEngage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progres
• s.Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client need
• s.Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for client

s.
YOUR BACKGRO

• UND2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setti
• ng.Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related fie
• ld.Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channe
• ls.Strong data analysis skills, including the ability to work with raw data and identify tren
• ds.Proficient in Microsoft Exc
• el.Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiati
• ve.A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as need
• ed.Exceptional analytical and problem-solving abiliti
• es.Excellent written and verbal communication skil
• ls.Outstanding time management, attention to detail, and organizational capabiliti
• es.An in-depth understanding of customer acquisition and direct response online marketing is a pl

us.
WHY DIRECT AG

ENTSWork-Life Bal

• ance4-Day Work We ek: Join our innovative pilot program designed for sustained productivity and well-b
• eingFlexible P TO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer
• daysRemote Flexibili ty: Work from anywhere options based on senio
• rityFamily Suppo rt: Comprehensive paid parental leave and family-friendly poli

ciesComprehensive Bene

• fitsPremium Health care: Full coverage options including One Medical, KindBody, and mental health sup
• portWellness P erks: Citibike membership, fitness reimbursement, and wellness prog
• ramsCommu nity: Dog-friendly office, team events, and an inclusive culture that celebrates diver
• sityModern Tech S etup: MacBook Pro and premium software t

oolsInnovation & Gr

• owthAI-Driven Innovat ion: Harness AI-powered workflows to optimize strategies and drive impactful res
• ultsFuture-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solut
• ionsCareer Develop ment: Shape your path through mentorship, training programs, and direct access to leader
• shipIndustry Im pact: Contribute to thought leadership and strategic initiatives that drive agency innova

tionOutstanding Environ

• mentWork with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creati
• vityDirect Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital market