OUR VISION:

Greentarget’s vision is to be a destination for the industry’s top talent – professionals who believe we have a responsibility to drive smarter conversations and who are passionate about helping sophisticated organizations articulate their unique value, building meaningful relationships and growing to their full potential. Our team members embrace and embody our core values: Work Hard, Embrace the Stretch, Be Authentic, Embrace Curiosity and Grow as Individuals and as a Team.

POSITION PURPOSE:

The Vice President (VP) is responsible for successfully leading a significant group of clients, including meeting profitability, growth, client satisfaction and other accountability metrics. Reporting to a member of the Senior Leadership Team, the VP is a leader in the organization, actively driving and shaping the firm’s growth and culture.

PRIMARY OUTCOMES:

• Direct and oversee the work of all team members on VP’s accounts, providing leadership, guidance, editing and constructive feedback.

• Serve as a career mentor (supervisor) to multiple Associates and/or Account Supervisors.

• Counsel clients directly on media strategy and other daily PR needs.

• Serve as a crisis counselor to clients.

• Meet all annual accountability measures for a group of at least $1.2 million, including revenue growth target, profitability metrics, client satisfaction, marketing, measurement and DEIB responsibilities.

• Initiate and lead account brainstorming sessions, developing and editing media-savvy plans and creating initiatives that improve the public’s perception of clients.

• Innovate to offer clients new opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry.

• Assign and edit client-ready research documents developed by more junior staff on a variety of complex issues.

• Regularly report project updates on clients the VP works on outside the VP’s group.

• Report on account status updates, staff needs, industry trends and best practices in group director meetings, including monthly staffing and business review sessions.

• Ensure all account team members have a general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming.

• Edit high-level reporting and data presented to clients.

• Exhibit a deep understanding of clients’ businesses and regularly generate new ideas across assigned accounts.

• Execute communications programming across accounts within and outside the VP’s group. Assign, edit and, when appropriate, personally advance various writing (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, generating story ideas and placing positive stories), social media (LinkedIn posts, Meltwater competitor analyses), speaking opportunities and other credentialing/earned media projects.

• Ensure quality control across accounts and firmwide initiatives.

• Ensure accounts remain within budget parameters, identifying and addressing – or proactively raising to senior staff as needed – over/underservicing examples on a timely basis.

• Manage and ensure organization of client administrative and program materials in SharePoint.

• Promptly review and approve – or provide corrections to – monthly client billing.

• Articulate, provide leadership on and consistently demonstrate Greentarget’s Client Engagement Process and the Greentarget Way in client work.

• Deliberately and demonstrably contribute to Greentarget’s administrative and business priorities as a leader via provided paths (e.g., operational teams, pro bono work, blog writing, networking events, new business pitches, Greentarget innovation initiatives, firm-branded research or content). Where needs arise, drive new administrative channels for the firm.

• Actively demonstrate a leadership role within Greentarget’s established diversity, equity, inclusion and belonging efforts.

JOB SKILLS AND REQUIREMENTS:

• Proven ability to successfully manage multiple large client accounts simultaneously.

• Excellent media relations skills.

• Excellent written and verbal communication skills.

• Excellent organizational and planning skills.

• Excellent project management skills.

• Strong knowledge of online/digital media platforms.

• Strong business development (organic and/or originator) skills and track record of account growth.

• Excellent problem-solving skills, with the ability to prioritize and perform multiple tasks in time-critical situations.

• Excellent record of consistently meeting deadlines, recommending amplification of assigned work, leading successful teams and mentoring junior employees.

• Demonstrated specialized industry knowledge and understanding of clients’ businesses.

• Ability to be discreet and maintain confidentiality.

• Ability to manage up and down and seek assistance when appropriate.

• Ability to build rapport, work effectively and collaborate within a multidisciplinary team and with all levels of the organization, as well as to work independently.

• Excellent track record of building relationships and handling requests with professionalism and diplomacy.

• Highly self-motivated, resourceful and detail oriented.

• Flexibility and comfort working in a fast-paced, dynamic environment.

• Embrace of hybrid work expectations and behaviors.

• Demonstrates Greentarget’s values: hardworking, authentic, intellectually curious, supportive of teammates and challenge-seeking.

EDUCATION AND/OR EXPERIENCE:

• Seven to 10 years of client service experience, preferably at least two years in an agency setting.

• Three to five years of team management experience.

• Computer literacy, including fluency in Word, Excel, PowerPoint and media database tools (e.g., Cision, Meltwater, Muckrack).