Job Description: Marketing Director

Location: Buffalo, New York Area

We are seeking a dynamic and experienced Marketing Director to lead and execute marketing strategies across retail and e-commerce platforms for a premium brand of our client. The ideal candidate is a seasoned generalist with a proven track record in the B2C CPG sector, preferably in the beverage or plant-based industries. This role, based in the Buffalo, New York area, is pivotal in driving growth, brand recognition, and market share through innovative, data-driven marketing campaigns and effective team leadership.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies to achieve business objectives, including market penetration, revenue growth, and brand loyalty.
• Brand Management: Oversee brand positioning, storytelling, and visual identity to ensure consistency across all touchpoints and channels.
• Retail Marketing: Collaborate with sales and merchandising teams to design and execute in-store marketing programs, promotions, and events that drive consumer engagement and sales.
• E-Commerce Marketing: Lead digital marketing strategies, including SEO/SEM, email marketing, paid social, influencer partnerships, and content creation to optimize the online customer journey.
• Consumer Insights: Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform strategic decision-making.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering collaboration, innovation, and professional growth.
• Budget Management: Allocate and monitor marketing budgets, ensuring optimal ROI on all campaigns and initiatives.
• Cross-Functional Collaboration: Work closely with product development, sales, and operations teams to ensure alignment on goals and execution.
• Performance Tracking: Establish KPIs and use analytics tools to measure campaign effectiveness, presenting regular reports and recommendations to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• 10+ years of progressive marketing experience in the B2C CPG industry , with a preference for experience in beverages or plant-based products.
• Proven expertise in both retail and e-commerce marketing .
• Strong knowledge of digital marketing tools, platforms, and best practices.
• Experience managing creative agencies and in-house teams to execute campaigns.
• Exceptional leadership and communication skills, with the ability to inspire and manage a diverse team.
• Analytical mindset with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, entrepreneurial environment with a hands-on approach .

Preferred Skills:

• Experience launching new products or expanding brands into new markets.
• Knowledge of plant-based food and beverage trends and consumer preferences.
• Familiarity with CRM tools and e-commerce platforms like Salesforce, Shopify, or similar systems.

Benefits:

• Competitive salary and bonuses.
• Comprehensive health, dental, and vision insurance.
• Professional development opportunities and a collaborative work culture.

This is an opportunity to make a significant impact in a high-growth industry, working with a passionate team dedicated to delivering innovative, sustainable products to consumers. If you’re a creative, strategic marketer with a track record of success in CPG, we’d love to hear from you.

Location Note: Candidates must be based in or willing to relocate to the Buffalo, New York area. Relocation assistance may be available for the right candidate.