Job Title: Digital Marketing Manager (E-Commerce) - Facebook & Google Ads Specialist
Location: Remote (US-based)
Salary: $90,000 per year + 3% equity
Company: Polar Dive USA (Cold Plunge E-Commerce Brand)
About Us:
At Polar Dive USA, we’re on a mission to revolutionize wellness and recovery with our innovative cold plunge products. Our portable, affordable ice baths have garnered attention for their therapeutic benefits, helping our customers achieve improved focus, energy, and reduced stress. We are a fast-growing e-commerce brand with big plans, and we're looking for a Digital Marketing Manager to help us scale and take our marketing efforts to the next level.
The Role:
We are looking for an experienced Digital Marketing Manager to lead our Facebook and Google Ads campaigns. This is an exciting opportunity for someone with a passion for performance marketing and a deep understanding of e-commerce customer acquisition strategies. The ideal candidate will have a proven track record in managing successful paid media campaigns and optimizing ad performance for e-commerce brands.
As part of our growing team, you’ll have the chance to shape the digital marketing strategy, drive customer growth, and contribute to our company's success. You’ll also benefit from a competitive salary of $90,000 per year and 3% equity in the company, allowing you to be an integral part of our future.
Key Responsibilities: - Manage Facebook & Google Ads Campaigns: Create, optimize, and scale Facebook and Google Ads campaigns to maximize ROI, drive traffic, and convert leads.
- Campaign Strategy & Execution: Develop targeted paid media strategies to grow brand awareness and revenue.
- Performance Analysis: Monitor and analyze campaign performance using data-driven insights to improve results and ensure the achievement of KPIs.
- Customer Acquisition & Retention: Work closely with the e-commerce team to develop customer acquisition funnels and retargeting strategies that align with our customer journey.
- Budget Management: Oversee monthly budgets, ensuring efficient spend allocation and maximizing returns on ad spend (ROAS).
- Cross-Department Collaboration: Collaborate with the creative, content, and product teams to ensure cohesive messaging and effective promotions across all channels.
Requirements: - 3+ years of experience running Facebook and Google Ads for E-commerce companies.
- Deep knowledge of Facebook Ads Manager and Google Ads platforms.
- Proven experience in driving high-converting campaigns that deliver significant ROI and customer acquisition growth.
- Strong understanding of e-commerce metrics like ROAS, CPA, CPC, CTR, and conversion rates.
- Ability to analyze data and pivot strategy quickly based on insights.
- Excellent communication skills and attention to detail.
- Experience working in a fast-paced, high-growth environment is a plus.
Why Join Us? - Competitive Salary : $90,000 per year with 3% equity in a rapidly growing company.
- Impactful Work : Help shape the digital marketing strategy of a disruptive wellness brand.
- Career Growth : As part of an emerging company, you’ll have the chance to grow with us and make a tangible impact.
- Remote Flexibility : Enjoy the freedom of working from anywhere with a supportive and collaborative team.
If you’re a seasoned Digital Marketing professional with a passion for paid media and a proven track record in e-commerce, we’d love to hear from you. Apply now to join our mission in helping people improve their wellness and recovery through the power of cold plunge therapy!