Vaco is assisting a client hire a Marketing Strategist to collaborate with sales and management while overseeing the marketing function, including managing a budget and building a team of employees and contractors to execute initiatives. The Marketing Strategist will play a critical role in generating leads and filling vacancies across our office, retail and warehouse properties in Birmingham and Tuscaloosa.
Responsibilities:

• Develop and execute innovative marketing strategies to generate leads for our commercial real estate properties.
• Oversee content creation, digital campaigns and promotional activities by managing employees and contractors
• Continuously identify, test and implement new lead generation methods and tools.
• Measure the performance of marketing campaigns and adapt strategies based on data driven insights
• Establish and maintain relationships with external vendors for outsourced marketing work
• Manage the marketing budget effectively and report on ROI for campaigns
• Collaborate with the sales team and leadership to align marketing efforts with business objectives
• Serve as a thought leader on the company's leadership team, driving the vision for marketing success.
• Familiar with digital marketing tools, platforms and analytics (Google Ads, Facebook Ads, SEO)