Position

Marketing Operations Specialist

Location

Denver, CO

Company Overview

Highlands Vista Group (“HVG”) was formed in 2018 with a long-term investment strategy in multifamily real estate. HVG cultivates a best-in-class environment where residents, employees, and investors can all grow over the long-term through a strategy of acquiring and managing apartment communities in underserved US markets. Demonstrating strong growth since its founding, HVG is headquartered in Denver, Colorado and currently owns and manages more than 40 properties throughout the US Southeast and Midwest. We follow a common PATH of being P assionate, A uthentic, T rustworthy, & H ardworking.

Our Team

As part of a small but mighty team we are responsible for delivering best in class, digital experiences through our websites – this is a backend operations role (HTML/SQL experience required). We drive demand generation, engagement & growth across the entire portfolio. You will build and manage scalable operations that bring our marketing programs & content strategies to life. Additionally, you will support, via hands on experience and execution, marketing growth through delivery of website analytics and actionable insights to inform activation & effectiveness. 

As a team we believe in:

• Cultivating curiosity, striving for excellence, and embracing failure as a learning opportunity.
• Acting with authenticity, honesty, and respect for others.
• Creating an environment of fun, mutual support, and genuine human connection.
• Operating with clarity and prioritizing efforts that deliver big impact.

Your Role

HVG is seeking a driven Marketing Operations Specialist with a strong technical backend focus to help build the next great company. If you have a passion for cross-functional collaboration, website optimization, and marketing analytics, this role is for you.

You excel at navigating cross-functional teams and have an unwavering commitment to delivering marketing operations excellence. You are skilled in website creation, troubleshooting, optimization, reporting, and project management. Above all, you are a problem-solver, a collaborator, and a champion for delivering seamless, high-quality customer experiences. You thrive on enabling others and yourself to achieve success, and you’re excited to drive continuous improvement.

As a key member of our team, you’ll play a pivotal role in designing and optimizing marketing operations that bring exceptional customer experiences to life.

Key Responsibilities

Marketing Operations & Roadmap Ownership

• Own and manage the marketing operations roadmap, encompassing website analytics, optimization, feature prioritization, GoDaddy management, Yardi/website troubleshooting, ILS optimization, SEO, A/B testing, and operational benchmarks.
• Establish goals and action plans to continuously improve website quality, standardization, and feature development.

Website & Feature Optimization

• Lead the planning and execution of medium-sized projects (e.g., feature updates) by identifying key milestones, developing execution plans, and ensuring alignment with business objectives.
• Own web page tracking and optimization strategies to maximize engagement and drive results.

Project Management & Stakeholder Collaboration

• Use project management tools (e.g., ticketing systems) to track deliverables and ensure timely execution of workflows.
• Manage stakeholder expectations and deliver clear, transparent communications on project status and requirements.

MarTech & Process Improvement

• Drive continuous improvement by staying up-to-date with industry tools, trends, and best practices to improve efficiency and marketing performance.

Additional Responsibilities

• Contribute to sprint planning, prioritize tasks, and ensure marketing campaigns are delivered on time and to specification.
• Ensure compliance with marketing policies and procedures, completing relevant training and maintaining a strong understanding of compliance requirements.

Qualifications

Required/Minimum Qualifications

• Bachelor’s Degree in Business, Marketing, Engineering, or a related field.
• 3+ years of experience in marketing operations, program management, project management, product management, or related roles.
• 1+ year of experience in technology/process improvement with strong proficiency (hands on experience) in backend technologies (HTML, JavaScript, CSS, PHP, Python, SQL).
• Proficiency in web analytics, dashboard tools, and A/B testing.

Embody Our Culture & Values

HVG is committed to fostering a diverse and inclusive environment. We provide equal employment opportunities to all qualified applicants, regardless of background or identity.