Director of Consumer Product Management

Pay Grade/Code: 7

Club Car boasts a 60+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation.

GENERAL JOB DESCRIPTION

The Consumer Portfolio Leader role is responsible for driving revenue, margin and share growth in Club Car’s global consumer business. The role will be the expert in knowing the consumer markets and business. They will align leadership on our consumer strategy to support growth in with core and emerging consumer segments . This role is critical to the success of Club Car’s consumer business and will have an opportunity to shape our future growth trajectory.

The consumer portfolio leader is responsible for the overall consumer business strategy and roadmap, managing product lifecycles, new product development, forecasting, and long term planning. The portfolio leader will need to build strong cross functional relationships with operations, engineering, sales, marketing, finance, sourcing and other functions. The role will have 100% accountability for delivering the consumer results, while presenting and sharing KPIs to Club Car’s senior leadership team. The portfolio leader will align the organization on the key priorities in the consumer business while executing their plans to deliver results. The role will develop key product management talent in the organization and lead their team as well as other product managers in the organization. This role will work closely with the other Portfolio Leaders in driving the overall Club Car success and represent the Black and Gold culture.

Essential Job Functions:

• Develop Product Management Talent: Manage existing consumer product management team. Build a collaborative, engaged, high functioning team and winning culture. Align on annual performance and development plans for team of product managers.
• Consumer Business Advocate: Champion consumer business growth plans Latin America, EMEA and AP. Be on point for consumer market understanding and rapidly evolving consumer markets and leveraging that expertise in building out future growth opportunities for Club Car.
• Fact Base Market Analysis and Alignment: Align consumer business team on the market size and opportunities for managed product line – define market size and segments, leverage existing research or champion new research, develop fact base market analysis that clearly targets where to play for product line. Conduct regular industry, market, and competitor analyses; including detailed segmentation of key vertical markets. Provide regular updates to leadership on market trends that directly impact product lines and business.
• In Line Product Management: Accountable for the financial performance of the product lines – revenue, margin, price, share gain and mix. Must review performance monthly with leadership– driving countermeasure actions where needed. Lead the monthly execution on the demand planning/SIOP process for all products leveraging market insight from industry, customers and sales organization. Conduct regularly scheduled, customer-focused portfolio reviews of all product/service lines under management, enabling effective decisions related to product lifecycle management (including product rationalization). Prepare "business pulse" and financial reports on product/service lines on a regular basis to keep portfolio managers and business leaders informed of progress on volume, profitability and quality targets
• New Product Development and Roadmap Alignment: Develop product roadmap to support emerging verticals working cross functionally with engineering, operations, sales, finance and marketing peers. Create alignment on roadmap with consumer business leadership.
• Product Growth Strategy: Lead the strategy standard work and alignment with consumer team clearly defining “Where to Play” and “How to Win” for the product lines. Lead the cross-functional alignment with marketing and sales teams to review and adjust the marketing strategy and countermeasures for all existing product/service lines based on performance. Lead long-range plan development, P&L and yearly operating plan. Lead the execution of regularly scheduled, customer-focused, multi-generation reviews for all assigned product/service lines
• Commercialization of New Products and Accessories: Define how to win strategy with new product launches in new verticals and driving channel partners to engage and support accelerated growth of new products. Work closely with marketing, sales and customer service team in developing and executing commercial plans to successfully launch new products and accessories.
• Cross Functional Leadership and Support with Sales, Operations and Engineering: Lead consumer strategy development and alignment with product growth team peers in engineering, operations and sales. Lead annual planning and execution to exceed annual operating plans. Build high performing, cross functional consumer leadership team to accelerate the consumer business.
• Marketing Strategy: Collaborating with marketing leadership to develop and execute marketing plans to exceed growth targets and annual portfolio and business objectives.

EDUCATION, EXPERIENCE & SKILLS

• Minimum of 15 years of technical, consumer or product marketing experience
• Demonstrated experience in developing and launching new products or services, specifically focused on new innovative emerging platforms
• Must be able to lead in a remote environment working with teams across the globe
• Bachelor’s degree (MBA preferred)
• Technical background, with experience in engineering, marketing, or operations preferred
• Must be able to travel 25-30% of the time

Club Car is a diverse and inclusive environment. We are an equal opportunity employer, dedicated to hiring a diverse workforce; including individuals with disabilities and United States qualified protected veterans.