Position: Partial-CMO for Multi-state Spa (Partial - Chief Marketing Officer)

Location: U.S.-based, ideally in New York City or Miami.

Commitment: Part-time (approximately 20 hours/week). Potential for full-time executive role.

Total Potential Monthly Compensation: $13,000

· Base Fee: $5,000 per month

· Performance Bonuses (See details below): Up to $8,000 per month

Important note : Please do not apply for the role if you do not have 5+ years experience (over the past decade) in the beauty service , wellness service , or fitness service industry.

About Us

Silver Mirror Facial Bar is a cutting-edge skincare spa with 9 facial bars across NYC, DC, and Miami. We are looking for a data-driven, technically skilled, and creative marketing expert with a proven track record of scaling 4-wall service businesses in industries like beauty or fitness.

Key Challenges For Role:

1. Increase New Guest Attendance: Drive traffic and generate new customer visits across all locations.
2. Lower Acquisition Costs (CAC): Refine ad spend efficiency and improve cost-effectiveness across all paid media channels.
3. Fix Conversion Issues: Address key challenges such as cart drop-offs, booking flow inefficiencies, and other barriers to purchase.
4. Test & Refine Creative Performance: Consistently run A/B tests on creative elements—including copy, visuals, and video—
5. Deep Dive Audit and Assessment of Advertising: Use best practices across platforms like Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.
6. Leverage Hyper-Local Advertising: Identify and implement innovative, localized advertising technologies to amplify our footprint in specific markets.
7. Drive Membership Growth & Retention: Convert non-members to members, increase return visits from non-member guests, and re-engage guests who haven’t been in for a while.

Key Responsibilities

• Audit & Optimize Campaigns:
• Evaluate and refine existing campaigns across Google Ads, Meta Ads, TikTok Ads, and Yelp Ads to eliminate inefficiencies and maximize ROI.
• Creative Testing & Execution:
• Execute hands-on A/B testing of ad creative, messaging, and targeting strategies. Iterate rapidly to improve performance.
• Innovative Strategy Development:
• Explore and implement new hyper-local advertising tools and methods to grow local traffic and presence.
• Customer Journey Optimization:
• Solve drop-off issues during the purchase or booking process and optimize the customer journey from discovery to conversion.
• Membership & Retention Growth:
• Build campaigns to convert one-time visitors into members, drive repeat visits, and re-engage lapsed customers.
• Program Enhancements:
• Analyze and optimize Affiliate Marketing, Referral Marketing, and SMS Marketing programs for better results.
• Data-Driven Insights & Reporting:
• Develop clear performance reports, highlighting actionable insights and strategies for ongoing improvements.
• Collaboration with Internal Teams:
• Lead the Director of Marketing, Social Media Coordinator, Publicity Team, and external Paid Ads agency to execute strategies.

Compensation

• Base Fee: $5,000/month
• Monthly Performance-Based Bonuses Tiers:
• Attendance Growth:
• $1,000 for a YOY Attendance Increase of 1,500
• $2,000 for a YOY Attendance Increase of 2,000
• $4,000 for a YOY Attendance Increase of 5,000
• Membership Growth:
• $1,000 for a Net Membership Increase of 100
• $2,000 for a Net Membership Increase of 200
• $4,000 for a Net Membership Increase of 300

Qualifications & Experience

• 10+ years in marketing roles with proven success scaling service-based businesses.
• 5+ years in leadership roles, driving brand strategy and execution.
• 10+ years experience in digital marketing (SEM, SEO, and Social Media).
• 5+ years in the beauty, wellness, cosmetics, or fitness service industry.
• Hands-On Expertise: Advanced experience with campaign execution and tools, including Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.
• Technical Proficiency: Deep familiarity with Klaviyo, WordPress, and advanced analytics/reporting tools.
• Data-Driven & Creative: Ability to balance metrics-driven strategies with creative testing and optimizations.

Soft Skills:

• Adaptability: Ability to pivot strategies based on data and market trends.
• Collaboration: Strong communication skills to work effectively with the executive team and mentor internal teams.
• Problem-Solving: Resourceful and focused on finding practical solutions to marketing challenges.

Note: Only U.S.-based applicants who can commit to working East Coast hours will be considered. A signed Non-Disclosure Agreement (NDA) will be required upon hire.