ABOUT US: EoS Fitness is bold, upbeat and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. EoS Fitness’ Core Purpose is to create loyal, lifelong fans and exercisers. To achieve this purpose, our Core Values are: fight hard to win, take personal responsibility, be optimistic and have fun, grow and learn and be a team player.
Sound like you? We’re in search of a talented Director, Digital Marketing to join our Marketing Team.
The position will support over 175 (and counting!) gym locations nationwide and is a full-time, with a hybrid in-office/wfh schedule of Mondays and Fridays being in-office days and Tue-Thu as optional to work from home or be in the office. Our office is located in our Corporate headquarters in the Addison/Farmers Branch area in DFW.
If you have a passion for health, fitness and marketing, and you enjoy working in a fast-paced, challenging environment, we’d love to get to know you!
This role will be responsible for things like:
• Leading Our CRM Strategy: Assist in implementing comprehensive CRM strategies that utilize email, SMS, and push channels to drive customer engagement, loyalty, and retention.
• Customer Journey Optimization: Collaborate with other Team Members to design and optimize personalized customer journeys across multiple touchpoints, ensuring a seamless and relevant experience at every stage of the customer lifecycle–offline and online.
• Campaign Development & Execution: Help oversee the creation, execution, and optimization of digital marketing campaigns, ensuring that they are aligned with business goals and customer needs.
• Data-Driven Insights: Analyze campaign performance and customer data to continuously optimize strategies, improve engagement, and enhance the customer experience. Provide actionable insights to senior leadership.
• Cross-Functional Collaboration: Work closely with MarTech, Sales, Web, Analytics, Creative & Agency Partners to align digital marketing strategies with broader company objectives and ensure a cohesive brand experience.
• Technology & Platform Management: Partner with our Director of MarTech to oversee our CRM platforms, partners and tools, ensuring the integration and effective utilization of systems for email, SMS, and push marketing.
• A/B Testing & Optimization: Collaborate and help lead A/B testing initiatives across our digital channels to ensure that campaigns are continuously improving and delivering the highest possible ROI.
• Team Leadership & Development: Manage and mentor a high-performing digital marketing team, fostering a collaborative environment that encourages creativity, innovation, and growth.
• Stay Ahead of Trends: Monitor the latest digital marketing trends, technologies, and best practices to ensure our strategies remain cutting-edge and highly effective.
• Help oversee and manage the digital marketing calendar: In conjunction with our Director of Marketing, ensure timely execution of campaigns, promotions, and product launches across all digital channels, while also effectively managing your own calendar to balance strategic leadership and project execution.
We are looking for a candidate that has:
• 7+ years in digital marketing, focused on CRM strategy, email, SMS, and push marketing. Proven track record of building successful customer journey initiatives that drive engagement and retention.
• Experience in paid digital marketing and SEO, with experience in multi-location environments is preferable.
• Proficiency in HubSpot, customer data platforms (e.g., Amperity), social listening tools, and analytics platforms, alongside MS Office Suite
• Experience in membership-driven businesses, ideally in fitness or wellness, is a plus.
• Strong ability to analyze and interpret data to optimize campaigns and customer experiences. Proficiency in using analytics tools like Google Analytics, Tableau, DOMO or similar.
• Experience managing a team, with a collaborative, hands-on approach to driving results.
• Ability to think strategically while also focusing on tactical execution. Proven ability to innovate and think creatively to solve complex marketing challenges.
• Exceptional communication and interpersonal skills with the ability to influence stakeholders at all levels of the organization.
• Proven ability to work cross-functionally, integrating digital strategies across multiple business areas to meet stakeholder needs.
• A strong passion for delivering exceptional customer experiences within the fitness and/or health & wellness sectors, backed by a deep understanding of customer behavior and the impact of personalized marketing in fostering engagement and loyalty.
• Must possess a strong strategic mindset with the capability to effectively execute plans and initiatives.
Benefits and Perks!
• A highly energetic and collaborative team.
• A management team that cares about your professional development.
• Free membership with guest privileges!
• Discounted Personal Training.
• Competitive pay including vacation, holiday, and sick pay.
• Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered!
• 401(k) + Company matching!
Compensation: $125,000 Annually
EoS Fitness is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status.