Position Summary

TaxAct is currently seeking an accomplished Senior Data Analyst to focus on our marketing efforts across the organization. In this role, you will directly report to the Director of Analytics, assuming responsibility for analyzing the impact of our marketing analytics initiatives. Leveraging your expertise, you will play a crucial role in supplying our marketing team with valuable insights to bolster informed decision-making.

Essential Duties and Responsibilities:

• Conduct deep dives into marketing performance metrics, specifically related to Brand and Variable Marketing (TV, Display, Ads, Paid Search ads), to derive actionable insights.
• Collaborate with marketing teams to optimize campaign performance and ROI.
• Ability to navigate multiple business lines and draw holistic insights from the tax business.
• Analyze large data sets of structured, semi-structured unstructured data to discover data insights and collaborate with business partners to deliver business value.
• Ability to read, write, and understand complex SQL queries for both ad-hoc and dashboard use.
• Advanced data visualization (Tableau) and dashboarding skills to support business decisions, provide recommendations and evaluate business performance.
• Prepare and effectively present your findings to business stakeholders, including executive management in a concise fashion.
• Support ad hoc business studies/reporting; inform segmentation, territory management and initiative reporting.

Education and Requirements:

• 4+ years experience working within business and/or marketing intelligence.
• Ability to deliver insights with creativity and pragmatism, ensuring a clear understanding of the "so what?" implications.
• A doer, who won’t hesitate to roll up its sleeves.
• Independent thinker with the confidence to challenge conventional approaches.
• Proactive mindset with a hands-on and can-do attitude.

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